Spreadshirt – the e-commerce platform that enables people and brands to create, sell and buy ideas on merchandising – is set to launch a TV campaign in the UK from June 2nd.
Spreadshirt will be targeting the ITV Central and ITV Meridian regions from June 2nd to 22nd. The ten and 20-second adverts are aimed at 25 to 40 year olds and will be broadcast from early morning coffee until post peak viewing, later in the evening.
The message of the campaign will be ‘Designs for every emotion, products for every occasion’.
The spot portraits characters from everyday life, expressing their emotions and feelings on t-shirts.
The campaign has been rolling out across Europe in Germany, France and for the first time Sweden. In the autumn, Spreadshirt will be targeting its business to business audience with a further advertising campaign in Germany and France.
"Clothing is always a statement, especially when it is equipped with an individual and matching slogan or image," said Philip Rooke, CEO of Spreadshirt. "The UK has a long tradition of people expressing their personalities on a t-shirt. TV is a key driver for us to harness this growing trend."