Square Licensing has signed French celebrity skater Taig Khris.
It’s been appointed licensing agent for Khris – who is a world champion – in France and Belgium.
He began winning gold medals for inline skating in 2001, and increased in fame after performing several high-profile televised stunts and setting extreme skating records. These include roller-skating off the Eiffel Tower and pulling off the world’s longest vertical jump.
Khris has several sponsors on board and has already appeared in PlayStation video games.
He’s appointed Square Licensing to build the Taig Khris brand and exploit his image rights across all categories. Square will also be tasked with seeking out co-branded promotional opportunities.
Square is seeking licensing and retail partners for multimedia, sportswear and equipment, bags, collectables and accessories, with co-branding opportunities sought for fragrances, toiletries and lifestyle apparel.
Armelle Madelin, director of Square Licensing, commented: "We were approached following Taig Khris’ successful appearances in the French Dancing With Stars (TF1), Koh Lanta (Survivor) (TF1), Pekin Express (M6) and Splash (TF1) TV shows, which clearly demonstrated the breadth of his popularity – from kids to teenage to adult to family – and clearly far greater than his already huge core fanbase in the extreme sports world.”
"With his ongoing TV appearances and his continuing series of daredevil stunts, Taig Khris has obvious star appeal and we look forward to working with partners to create the next worldwide superstar brand.”
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.