Star Editions teams with Magic Light Pictures to relaunch The Gruffalo global e-shop

Following a deal between Magic Light and the personalised giftware specialist Star Editions, The Gruffalo has relaunched its global e-shop.

The new look online store now features an extensive range of customisable products, alongside the brand’s existing licensed range.

Licensee Star Editions has created a bespoke online shopping destination for Gruffalo products. The web shop features a Star Editions-designed range of cusotmisable giftware, as well as hosting a number of Gruffalo branded products including books, CDs and DVDs.

In addition, personalised products are available for Stick Man, Room on the Broom and The Highway Rat, three more of Magic Light’s family specials. Personalised items include t-shirts, bags, baby items, mugs, lunch boxes, water bottles, clocks, phone cases, key rings, cards and magnets and more.

Will Marston, CEO Star Editions, said: “Working with Magic Light and The Gruffalo brand has always been on our wish list and I am thrilled to say that we have achieved that goal this year and are proudly launching a stunning new web shop, featuring exclusive product for The Gruffalo, Room on the Broom, Stick Man and The Highway Rat, raising the bar in online retailing.”

Daryl Shute, brand director at Magic Light, said: “We are thrilled to be working with market leaders Star Editions, and excited that Gruffalo fans now have a stunning new range of giftware that can be easily personalised for an even more special gift.”

The children’s book The Gruffalo and its companion title The Gruffalo’s Child have sold over 28 million copies worldwide and been published in 75 languages. Magic Light Pictures’ animated specials based on The Gruffalo and The Gruffalo’s Child have been distributed to 180 countries worldwide.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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