Leading U.S. airport retailer Stellar Partners, Inc. and digital media company BuzzFeed have entered into an exclusive agreement to bring premium news convenience stores to airports across the United States. The partnership will tap into BuzzFeed’s consumer insights to elevate the merchandise strategy.
The first two BuzzFeed stores will open in the spring of 2022 in LaGuardia Airport’s newly built Terminal C.
“We are incredibly proud of this collaboration to develop exciting retail stores that bring the power of BuzzFeed news and entertainment to airports nationwide,” says Stellar CEO Padraig Drennan. “Stellar’s retail expertise combined with BuzzFeed’s trendsetting appeal will help redefine newsstands and convenience for the modern traveller.”
“We are thrilled to build a long-term partnership with Stellar and extend the BuzzFeed brand to airports across the country,” adds BuzzFeed’s SVP of Consumer Products, Melanie Summers. “We’ll utilise our data-driven research and insights to give consumers a curated travel experience with the products they want most.”
Travelers at LGA will be able to quickly grab travel supplies, snacks, magazines, beauty and lifestyle items, and more while speeding through self-checkout. While travelers are browsing, they will be able to see the latest news and entertainment provided by BuzzFeed on monitors throughout the store. Stores will also support local businesses and carry products for purchase that will vary by region.
The new LGA news convenience stores and partnership with BuzzFeed represent Stellar’s vision to introduce new and exciting concepts to airports. These locations will be the latest in Stellar’s portfolio of news convenience stores across 21 U.S. airports.