Davies is currently the director for live entertainment, music and motion gallery at BBC Studios, but will take on the new role from Monday, November 4.
The newly formed consumer products and licensing division will be responsible for BBC Studios DVDs and digital downloads, music products and music licensing, licensed consumer products, live entertainment, video clips service BBC Motion Gallery, BBC Studios Learning and licensed physical and digital audio and book publishing.
These businesses are responsible for the commercial exploitation of some of the BBC’s biggest brands including Doctor Who; Top Gear; Strictly Come Dancing as well as children’s brands Hey Duggee and Bluey, as well as thousands of hours of premium BBC TV and Radio dramas, comedies and music.
The reorganisation follows the announced departure of Andrew Moultrie, currently director, consumer products and publishing who is leaving BBC Studios to take up a new role as CEO of BBC Studioworks, the commercial live and post production business owned by the BBC.
Marcus Arthur, president, BBC Studios UK & CEO UKTV, said: “These businesses bring pleasure to millions of fans every year by extending their enjoyment of the BBC content and brands they love and I’m delighted Stephen has accepted this new role to ensure their continued success.
“Andrew has done a fantastic job managing our consumer product and publishing businesses and we wish him all the best in his new role.”
Davies added: “Bringing the expertise in our consumer product and licensing teams together will mean that we can innovate, collaborate and share best practice across the business lines more easily and continue to delight and surprise audiences and make sustainable returns to the BBC.”
Stephen has held a number of roles at BBC Studios, and previously BBC Worldwide, across publishing, consumer products and business development. Prior to joining the BBC, Stephen was head of supply chain strategy at Sainsbury’s.