Storybook Cosmetics Announces Collaboration with Roald Dahl’s Charlie and the Chocolate Factory

Storybook Cosmetics has partnered with the Roald Dahl Literary Estate to announce a new eyeshadow palette book inspired by the classic children’s book, Charlie and the Chocolate Factory.

The made in the USA colour palette will come in a life-size custom hardcover storybook and features twelve cruelty-free, pigmented shades that range from mattes, metallics and pearl finishes.

“We are so excited to be teaming up with the Roald Dahl Literary Estate on this,” said Missy Maynard of Storybook Cosmetics.

“My sisters and I have been huge fans of the legendary Roald Dahl works since we were little kids. We guarantee that this palette will do the iconic story justice! It’s like Roald Dahl says in the book, “Something crazy is going to happen now, Charlie thought. But he wasn’t frightened. He wasn’t even nervous. He was just terrifically excited.” We really couldn’t be more excited about this collaboration! It really is a dream come true.”

“Roald Dahl’s Charlie and the Chocolate Factory is not only one of the world’s most popular and iconic children’s books; it has also inspired two movies, and a hit stage musical- soon to open on Broadway," Stephanie Griggs, the Roald Dahl Literary Estate’s Licensing and Design Manager added.

"And now this exciting collaboration with the Maynard triplets! We love the fact that Storybook Cosmetics products are inspired by the magical stories Erin, Mandy and Missy enjoyed most as kids. The combination of stories and cruelty-free cosmetics demonstrates an inventiveness worthy of Mr. Wonka himself, and we can’t wait to see the limited edition palette of colours inspired by the story.”

The Storybook Cosmetics Charlie and the Chocolate Factory Palette will be for sale later this year at

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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