While the CGI-animated preschool series Vegesaurs is still in production, Studio 100 Media has joined forces with BrandLoyalty, signing a five-year agreement for international loyalty campaigns.
Claudia Mennen, CEO of BrandLoyalty commented, “We are delighted to be able to partner with Studio 100 on the upcoming Vegesaurs series. A continuing focus for food retailers is to encourage children to choose healthier options, and therefore making vegetables fun through the Vegesaurs is a perfect way to connect with kids across the globe.”
All 20 episodes, each five minutes long, will be available in autumn 2022 for linear and non-linear distribution. Due to the nature of the content, Studio 100 Media also wants to pursue an extensive digital strategy to further increase awareness among children and parents through a viral buzz.
The Vegesaurs are vegetable- and fruit-shaped dinosaurs ready to address and teach relatable themes to upper preschoolers such as getting to sleep, sharing, friendship, nurturing mealtimes, and play. Starring lead character Ginger, a young Tricarrotops (carrot) with others including P(ea)-Rex, Cornasaurus (corn), Bananaraptor, Coconutdon, Broccolisaurus, Bokchoydactyl, Tomatodon, Appleflyrus and Potatodon, Vegesaurs aims to enrich and enhance children’s imagination.
Vegesaurs is produced by independent Australian producer Cheeky Little for the Australian Broadcasting Company (ABC) and France TV. Principal production funding is provided by Screen Australia, with Studio 100 as co-investor. Based on a concept created by Gary Eck and Nick O’Sullivan, the series is targeted at preschoolers. ABC will broadcast the series in Australia under the title Ginger & the Vegesaurs.
Studio 100 Media is responsible for the worldwide distribution of content, and licensing and merchandising rights beyond Australia and New Zealand, where Cheeky Little Commercial is handling all rights.