Firm to represent brands including Lalaloopsy, Bratz, Little Tikes and Novi Stars.

Studio Licensing snaps up MGA in Canada

MGA Entertainment has appointed Studio Licensing to represent its brand portfolio for licensing and merchandising in Canada.

The two firms will work together on expanding the programmes for brands including Lalaloopsy, Moxie Girlz, Bratz, Bratzilla, Novi Stars and Little Tikes.

"Studio Licensing is thrilled about our new partnership with MGA and has identified tremendous growth potential here in Canada – the possibilities are endless," said Robert Miller, president of Studio Licensing. "Its coveted brands have an incredible market strength and resonance with young fans and parents.

"We look forward to helping each reach its full potential across a vast and diverse range of licensing categories."

Lauren Whitehead, VP of North American licensing at MGA, added: "Robert Miller is a veteran of the licensing industry and we look forward to him and his company to take our brands to new heights in Canada."

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