The merchandising programme for Studio Pets by Myrna is gaining pace, claims the property’s UK licensing agent Lisle International.
The portfolio of artistic photography featuring pets has already appeared on greeting cards, calendars and fashion accessories, and recently the brand was subject to a worldwide Direct to Retail deal with Claire’s for a new range of products.
Having launched in October, the initial sales of the range have been very positive and the range will welcome new collections throughout 2015 and 2016.
Elsewhere, online personalisation company MoonPig has also taken Studio Pets by Myrna into its portfolio which will see the images used on the firm’s bespoke DTR cards and gifts.
“Studio Pets by Myrna has a wealth of 1st class imagery that appeals to a wide audience and holds many opportunities for prospective licensees," said Francesca Lisle.
"Moreover there are a huge number of online fans and this number is growing by thousands each week; the time is perfect to consider Studio Pets by Myrna as part of a license collection."