Subway taps Broad Street Licensing Group to grow food and lifestyle licensing footprint

Subway restaurants has named Broad Street Licensing Group as its licensing representative as the global sandwich brand looks to expand its Subway licensing footprint. The partnership will focus on the creation of Subway branded licensed products in food and lifestyle categories.

Mike Kappit, chief operating and insights officer at Subway, said: “Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways. “With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthen our positioning as a food and lifestyle brand.”

Bill Cross, senior vice president of business development at BSLG, added: “Subway is an iconic brand known throughout the world for customized, delicious subs made with quality and fresh ingredients.

“Through our work with Subway, we will highlight the restaurant’s iconic image along with its fresh, high-quality ingredients to bring fans licensed food and lifestyle products.”

BSLG was handed the Licensing International Awards for Best Licensed Products in the food and beverage category in 2019.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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