Sunny Side Up Licensing Consultancy has signed a new deal with Sony/ATV Music Publishing Ltd to bring iconic song lyrics from the likes of John Lennon, Stevie Wonder and Marvin Gaye to consumer merchandise.
Also available to be licensed are famous lyrics from hundreds of Motown songs, as well as classics including ‘Over the Rainbow’, ‘You’ve Got a Friend’, ‘Stand By Me’, ‘Singin’ in the Rain’, ‘All I Have to Do is Dream’ and ‘Bohemian Rhapsody’.
Sunny Side Up will look to turn Sony/ATV’s famous songs into High Street brands in their own right through partnerships with major retailers and consumer goods companies.
"Music licensing is a key source of income for our songwriters," said Bruce New, licensing manager at Sony/ATV Music Publishing UK.
"As a pro-active publisher, we are always looking to engage with and develop new creative areas where our songs can be placed.
"Sunny Side Up has developed substantial contacts and trusted relationships in this area of licensing. Together we will seek new opportunities which will ultimately benefit our songwriters by licensing their compositions and lyrics for use on as many new products as possible."
Product sectors being targeted span clothing, accessories, housewares, food and beverages, toys and games, stationery and giftware.
Michael Gottlieb, managing partner of Sunny Side Up Licensing Consultancy, added: "Music and lyrics have an unparalleled power to stir emotions and bring a product to life. Merchandise featuring an iconic lyric can differentiate a brand in a heartbeat.
"Retailers and brands are increasingly recognising the strong consumer appeal of putting iconic song lyrics on products to convey humour, express an uplifting sentiment, evoke nostalgia, or just add something special to an everyday item.
"Sony/ATV has a tremendous catalogue of classic songs and the lyrics for these songs have touched and inspired millions of people for decades. Now fans will be able to enjoy innovative consumer products inspired by some of the greatest songwriters of all time."