SuperAwesome has embarked on a partnership with top kids entertainment site Roblox.
The deal sees Roblox integrate SuperAwesome’s platform to ensure 100 per cent kid-safe advertising and also allows its property to be an option for advertisers in the UK.
Roblox, which allows players to create their own games and share them online, has millions of kids engaged each month across the world and the number one kids entertainment property in the US and UK with a dwell time of over 23 minutes per session.
SuperAwesome works with over 180 brands to safely deliver kid-safe, COPPA-compliant advertising across mobile, virtual worlds and desktop web.
The partnership will allow Roblox to provide a range of new kid-safe advertising options and brand integrations while providing a completely safe and fun environment for the millions of players who participate each month.
“We’re incredibly excited to be working with SuperAwesome in the UK market," said Rick Silvestrini, Roblox CRO.
"They’re the global leader in digital kids marketing so we know we can rely on them for 100 per cent kid-safe advertising and the global compliance which their platform provides."
Dylan Collins, SuperAwesome CEO, added: “Roblox is one of the most highly rated kids digital properties in the world so we’re extremely pleased to be working with Rick and his team.
"As a platform, we seek to partner with the very best content owners in the kids market and Roblox are an amazing addition.”