SuperAwesome, the global kids digital marketing platform, has launched its KidAware certification programme to help agencies and brands safely navigate the digital kids landscape.
The scheme has been designed to provide the best possible set of tools and information to help marketing professionals and media planners run kid-safe, compliant marketing campaigns.
KidAware condenses the experience and knowledge of the leading digital kids experts whose marketing platform is used by over 180 brands around the world. Agencies and brands also get access to SuperAwesome’s realtime marketing knowledge base.
The programme gives teams:
- A full briefing on COPPA and the latest data privacy regulations surrounding kids in the UK, US and EU.
- The ability to assess your digital kids marketing campaigns across all platforms for adherence to rules and best practice (including the latest advertising standards and data privacy restrictions).
- Frameworks to evaluate partners, suppliers and technology providers for compliance with kids legislation.
- Access to resources to keep your teams and clients up to date and protected with the changing rules and regulations in this sector.
“We designed the KidAware program to provide maximum support to our agency and brand partners in a way that immediately puts them at the very forefront of the digital kids marketing landscape," said Dylan Collins, CEO SuperAwesome.
"This is probably the most exciting time we’ve ever seen in the kids market but there’s a huge amount of change happening and it’s very easy to breach either legislation or content standards."
For more information or to request KidAware certification, head to http://www.superawesome.tv/kidaware