Parragon develop a line of children’s story and activity books based on characters and nursery rhymes from the show.

Surge Licensing signs Parragon as master publishing partner for Little Baby Bum

Surge Licensing has appointed Parragon as the master publishing partner for smash hit pre-school YouTube channel, Little Baby Bum.

The Little Baby Bum YouTube show, aimed at children aged six months to three years, has over five million subscribers and has achieved over six billion views to date.

The new deal will see Parragon develop a line of children’s story and activity books based on characters and nursery rhymes from the show. The first few titles will be available this autumn before a broader range launches in spring 2017.

The brand will soon be extending its reach beyond pre-school with the launch of the LBB Junior YouTube channel in May, boasting Little Baby Bum content designed for children aged four to six.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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