This year’s Surtex art and design show enjoyed a five per cent increase in attendance, the organsier has confirmed.
Some 270 exhibitors representing more than 1,000 artists, a comprehensive conference programme, industry networking events and the unveiling of the Designext Grand Prize Winner.
A post-show survey of attendees revealed that 89 per cent discovered new art and design for upcoming product lines, while 61 per cent indicated that seeing original designs at the show is the most influential format for making purchasing or licensing decisions.
A similar survey with exhibitors revealed that orders written at Surtex 2014 account for nearly 20 per cent of their annual order volume. More than half of exhibitors see this show as their best return on investment among all marketing options.
"We are extremely pleased with the growth and energy of Surtex 2014, and the momentum it has given us moving forward," said Liz Crawford, VP and Surtex show director. "As a newcomer to the Surtex management team, it’s clear that this event attracts the best and brightest in the industry and is on track for continued success."
Surtex 2015 will take place from May 17th to 19th. Click here to visit the official website.