Sutikki brings in The Point. 1888, Kids Industries, and Rock Hill Media for global expansion plans

The children’s entertainment company, Sutikki, has lined up new partnerships with the family market marketing agency Kids Industries, the brand licensing agency The Point. 1888, and the media strategists Rock Hill Media Ventures. The trio will work with Sutikki, the home of Moon & Me, to develop global brand strategies for international growth.

“We’re thrilled to have this global network of industry visionaries as partners in Sutikki’s new phase of growth and innovation,” said Sutikki CEO, Hannah Mungo. “Each agency has experience in building, innovating and executing new tactics for brand connectivity and engagement.”

The UK-based Kids Industries will work alongside Sutikki to develop a global brand strategy for its IP. It will draw on its experience working with industry leading clients such as BBC Worldwide, ViacomCBS, Universal Studios, McDonald’s, and The Walt Disney Company.

Kids Industries recently executed campaigns for Marvel, Star Wars, SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles.

“We’re the only full-service agency on the planet specialising in the family space, where we’ve been connecting human emotions with market intelligence to make brands stronger for over 20 years,” said Kids Industries co-founder and CEO, Gary Pope.

“We can’t wait to bring our expertise and insights to the table to facilitate brand strategies, which will be designed to ensure maximum exposure and a 360 approach to the brand build.”

Meanwhile, The Point.1888 will ‘provide insight and guidance on Sutikkis’s consumer products programme,’ utilising its experience working with major entertainment IPs such as The Gruffalo, Star Wars, LOL Surprise, Marvel, Clangers, Mr Men, Noddy, and Sesame Street.

The Point. 1888 currently manages CoComelon, Blippi, My Magic Pet Morphle, and Percy the Park Keeper.

“We’re excited to join Sutikki in this pivotal moment of transformation and provide insight and guidance on its consumer products programmes,” said Will Stewart, founder and managing director at The Point.1888. “Sutikki’s IP connects with children by capturing their attention and developing their imagination and it’s our job to turn that creativity into lucrative licensing opportunities. We’re really looking forward to partnering with Sutikki to ensure commercial success across the UK.”

Finally, Keith Dawkins of Rock Hill Media Ventures, the former Nickelodeon executive, has been appointed as a strategic consultant for the US market. He brings with him expertise in content strategy, distribution, and development within the kids’ space.

Rock Hill currently boasts strategic partnerships with the NBA Players Association, Oscar and Emmy Award-winning media company Believe Entertainment, and the LA-based content accelerator, Sameer Gardezi’s Break the Room.

“I am excited to have Rock Hill Media Ventures partner with Sutikki in expanding its global kids’ footprint,” said Dawkins. “I look forward to bringing my expertise in the kids’ market to best support in road mapping the US expansion for Sutikki.”

To follow the development of these partnerships visit www.sutikki.com.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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