Sutikki, the kids and family division of Bento Box Entertainment has formally introduced Kuroba, a new toy-based brand for kids.
Kuroba will launch at retail and on YouTube from this summer 2018 in the US and will be aimed at girls aged six to nine.
It will ‘offer its audience a compelling toy experience that blends collectability with customisation and competition,’ read a statement from the company.
Playmates Toys will act as the master toy partner for Kuroba and will roll out a range of products based around the brand from this summer. A global roll out is expected to roll out in Spring 2019.
Sutikki is currently in production of more than 220 minutes of animated Kuroba content and is interested of animated Kuroba content and is overseeing its distribution.
The Kuroba are powerful spirits who have lived in peace and friendship to bring harmony to the world for many years. A mysterious mishap occurs that causes them to become mashed-up combinations of ne another. Three young girls are chosen to become Kuroba Keepers tasked with restoring harmony to the world.
“Kuroba has the potential to be the next big toy phenomenon for young girls,” said Karl Aronian, SVP marketing for Playmates Toys.
“the brand takes a remarkable toy innovation, combines it with a familiar and proven form of game-play, and weaves in customisation and collectability to make it a genuinely original offering.”
Nico Blauw, co-founder and CEO of BOTI, added: “It has been an amazing experience working with the great people of Sutikki and Playmates and seeing Kuroba come to fruition. We are very proud of what has been accomplished and equally excited to see Kuroba finally come to market.”
Kuroba is the second brand to be launched under the sutikki banner, following Moon and Me, the new pre-school series created by Andrew Davenport that premieres later this year on BBC’s CBeebies channel and Universal Kids.