Rainbow Designs has bolstered its marketing team with the appointment of Suzie Howes, who will take on the role of head of marketing and licensing.
Bringing more than 15 years’ industry experience to the new position, Howes will play an integral part in the company’s marketing and licensing departments.
Prior to joining Rainbow Designs, Howes held the position of senior brand manager at Vivid, where she was responsible for various girl, tween and pre-school brands.
Howes was also head of marketing at Winning Moves, where she was responsible for games such as Top Trumps and Monopoly.
Anthony Temple, MD at Rainbow Designs, said: "Suzie brings a wealth of valuable direct toy and marketing experience to Rainbow, and it is fantastic that she has such a strong brand and marketing track record in the toy industry.
“It is an exciting time for Rainbow and I am thrilled to have Suzie on board to working alongside me and take our business to the next level.”
Howes will be based in the firm’s Hammersmith office, where she will be responsible for the creation and implementation of Rainbow Designs’ trade and consumer marketing strategies.
Howes added: “I am really excited to have joined Rainbow and I am very much looking forward to developing the role and driving the business forward through both the licensing and marketing functions.”