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Deal inked with Bei Lu for a line of baby apparel and accessories.

Suzy’s Zoo makes further in-roads in China

Lawless Entertainment and Dina Asia Pacific have secured a deal with Bei Lu (Shanghai) for a line of new Suzy’s Zoo merchandise.

Lawless Entertainment is the worldwide agent for Suzy’s Zoo, while Dina Asia represents the brand for licensing and merchandising in China, Hong Kong and Macau.

Bei Lu has over 20 years experience in the baby products sector and more than five years of sales and marketing experience in China.

The firm will use the characters from Suzy’s Zoo to develop a comprehensive line of baby apparel and accessories including outerwear, backpacks, bibs, baby slings, sleeping bags, mittens, socks and more. Bei Lu will also launch a line of maternity and baby products including mummy bags, bathing caps, bathtubs, combs, bottles, pacifiers, bedding, blankets and health products among other items.

The merchandise will be sold through flagship online stores, as well as specialty outlets in China.

"We are happy to have Bei Lu as the licensee of one of the key merchandise categories of the Suzy’s Zoo brand for the China market," said Rachel Lai, director of Dina Asia Pacific. "We believe families in China will love the cute characters of Suzy’s Zoo."

Cathy Malatesta, president of Lawles Entertainment, added: "We are confident that the China marketplace will fall in love with these adorable Suzy’s Zoo maternity and baby products, just as so many other parts of the world already have. Suzy’s Zoo is a proven success worldwide and we look forward to expanding our successes to China."

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