Home / Live / Swathe of high street names join BLE’s Retail Mentoring Programme 2017

Swathe of high street names join BLE’s Retail Mentoring Programme 2017

Brand Licensing Europe has detailed a host of retailers to have joined its Retail Mentoring Programme.

Toymaster, M&Co, Morrisons and Odeon are among those to have joined the programme this year, a CDP accredited initiative for buyers, marketers and designers from apparel, gift, toys and leisure.

“This year, we have worked hard to recruit retailers in new categories and n doing so have also seen growth in the number of designers, marketers and merchandisers joining the programme,” said Anna Knight, BLE brand director.

“It’s the most diverse line-up we’ve seen for a number of years. We would urge any retailers who are looking to learn more about licensing to sign up before we reach capacity, which seem imminent.”

Teams from The Entertainer, Blackpool Pleasure Beach, Halfords, Matalan and Sainsbury’s Tu are also confirmed for the 2017 programme.

Head of licensing at Tesco, Rachel Wakley, said: “We are delighted to support the retail mentoring initiative.

“We have nominated a number of our colleagues to be a part of the programme as it offers a unique insight into the world of licensing that is impossible to get anywhere else.

“As it is an on-going programme throughout the year, the scheme enables participants to experience many different aspects of our industry, as well as broaden their network and experience.”

The Retail Mentoring Programme remains the only scheme of its kind in the UK and is run as part of BLE.

The programme is designed to give buying and merchandising professionals a deeper understanding of the licensing industry.

Graduates from the 2016 programme include representatives from Marks and Spencer, Halfords, Claire’s Accessories, ASDA and Mothercare.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to …