Sweep returns to TV screens in Bought By Many adverts

The Sooty Show’s Sweep is set to head to TV screens once again as the face of insurance company Bought By Many.

Sweep, who turns 60 this year, will appear in a series of adverts for the company to promote the launch of a new range of items for pets.

Co-stars including Diesel the dancing Staffordshire Bull terrier, Doris the yappy terrier and Oscar the thespian cat will also appear in the ads alongside Sweep.

“When we started Bought By Many, we wanted to transform the customer experience of insurance, helping people find the right cover for their unique needs,” said Steven Mendel, co-founder and CEO of Bought By Many.

“Our social and digital model allowed us to gather a unique set of data that showed consumers see significant gaps in the insurance currently available for cat and dog owners. These insights led to us creating our own pet insurance product range.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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