Sweet Cherry Publishing acquires book rights to Aardman’s Shaun the Sheep

Sweet Cherry Publishing has acquired the publishing rights to Aardman’s much-loved family brand, Shaun the Sheep.

Based on the popular stop-motion animated CBBC series of over 150 episodes, Shaun the Sheep has a thriving online fan-base of over five million active followers.

The acquisition comes in time for the film sequel, Shaun the Sheep Movie: Farmageddon, which will see a global theatrical release from late September, hitting UK cinemas in October. 

Late 2019 will also see Sweet Cherry publish four Shaun the Sheep titles, including a 2020 annual, a search-and-find Where’s Shaun? book as well as both a junior novel and a non-fiction guide to space to honour the anniversary of the moon landing.

In 2020, the Sweet Cherry’s Aardman list will grow with new titles focusing on sports to celebrate the Olympic Games.

Aardman’s head of licensing, Rob Goodchild, said: “We continue to invest heavily in the Shaun the Sheep brand with the launch of the new Farmageddon movie followed by a new season and many ongoing brand initiatives. 

"We are looking forward to working with Sweet Cherry to develop the Shaun the Sheep publishing programme to its full potential.”

Sweet Cherry’s Managing Director, Abdul Thadha, added: “We are very excited to embark on this partnership with Aardman and I believe Shaun the Sheep is going to have a great home at Sweet Cherry. 

"Our team is very passionate about the Aardman products and our publishing model will allow us to give Shaun the Sheep a lot of attention. This is the perfect time to explore different formats for Shaun the Sheep.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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