SYBO Games’ Naz Amarchi-Cuevas named to LIMA’s Board of Directors

Head of licensing at SYBO Games, Naz Amarchi-Cuevas has been named to LIMA’s Board of Directors.

Nominated earlier this year and voted on by LIMA membership, the results were announced in May at the Annual LIMA Membership Meeting prior to the Licensing Expo.

Heralded as a leading female force in global digital entertainment by LIMA, Amarchi-Cuevas will begin her term on the Board from July 1 this year.

She was elected for her demonstrable enthusiasm and passion for the licensing industry, as well as being an active LIMA member with proven commitment to the industry.

“I am humbled and honoured to join the LIMA Board,” said Amarchi-Cuevas. “It’s comprised of an incredible group of savvy professionals who have been working diligiently alongside industry veteran Charles Riotto at the helm, and now to be led by the incredible Maura Ragan who will take the rein as President of LIMA also on July 1, and who collectively shares an immense global perspective and know-how of the licensing industry.

“The industry is at a pivotal intersection: an ever-changing retail landscape, and a fan base accustomd to rapid consumption of bite-size entertainment, demand the industry to be strategic and create smart opportunities with partners.”

At Sybo Games, Amarchi-Cuevas is integrating the company and its top mobile gaming brand Subway Surfers further with the entertainment space. She has been credited with combining the digital world of gaming with traditional consumer products at retail.   

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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