Syco Entertainment has appointed experienced industry executive Stephen Mills as licensing manager.
Mills has previously worked on brands including England RFU, WWE, British Airways, Bench, GANT and Ted Baker among others. Most recently, he worked at CPLG, managing the gift and paper product category for properties such as Activision Skylanders, Sesame Street and Star Trek.
The interim role at Syco Entertainment will see Mills manage and further develop the long-term global licensing strategies for artists including Union J, Rylan, James Arthur, Jahmene Douglas, Ella Henderson and Ashleigh & Pudsey, plus the new talent from the latest Britain’s Got Talent and X Factor Shows.
"I am thrilled to be joining Syco at this exciting time, and look forward to working with the great team and licensees to build the business even further," said Mills.
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