Taco Bell is opening a limited time hotel and resort experience called The Bell

Taco Bell, the popular US Mexican food joint is taking its IP into the hotel and resorts space, with the launch of a limited time only themed residence in Palm Springs, California.

The food brand will be offering an immersive experience that will include exclusive menus, fashion collaborations and pool side entertainment as part of a major deal secured by Taco Bell’s brand extension agency, Beanstalk.

The Bell, the exclusive resort, will provide  yet-to-be released test items and an unexpected take on a resort poolside menu. The exclusive resort-inspired menu, which mixes local ingredients with the signature Taco Bell twist, will feature selections like a Toasted Cheddar Club, or the Avocado Toast-ada.

A Baja Blast Birthday Freeze, created to celebrate the 15th anniversary of the fan-favorite Mountain Dew Baja Blast, will be served in the first-ever “Freeze Lounge” to keep things chill.

“Let’s be honest, food is the best part of travelling. A lot of effort and homework goes into finding out the best places to eat near where you are staying. But, with The Bell, we’ve thought of everything for you,” said executive chef, Rene Pisciotti, the mastermind who also created the menus for some of Taco Bell’s biggest events like Friendsgiving and the Demolition Man pop-up.

“From welcome beverages to room service build-your-own breakfast tacos and surprises throughout, many of which feature local ingredients like our Horchata-Date Smoothie, we’re curating the ultimate Taco Bell food experience.”

Meanwhile, Taco Bell knows no resort is complete without a gift shop. Apparel and accessories from L*Space, Chubbies and DIFF will make fans’ wardrobes a whole lot saucier, thanks to fashion mashups featuring some of this summer’s hottest styles.

Fans on site (and online at the Taco Shop) can rock Taco Bell inspired resort looks all summer – whether that’s in a sauce packet-inspired one-piece swimsuit, saucy swim trunks or hot sunglasses, or lounging on their own sauce packet pool float.

Finally, Taco Bell won’t stop there. While daytime DJs play jams, surprise performances will kick-off after the sun goes down for guests at The Bell. Fans at home can bring the same vibes to their own summer plans with curated playlists from Feed the Beat artists, a Taco Bell programme that has helped more than 1,600 artists and bands discover new fans.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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