Tag Archives: 24 hours of le mans

24 Hours of Le Mans and The Outlierman team for luxury driving accessories

Posted on by

The Outlierman, maker of handcrafted luxury driving accessories, has announced a new three-year collaboration with the iconic endurance sportscar race 24 Hours of Le Mans, lasting until 2025, in a deal brokered by IMG.

The Outlierman will design and produce multiple limited-edition capsule licensed collections inspired by the most emblematic moments and symbols of 24 Hours of Le Mans, including luxury driving gloves, ties, pocket squares, silk and cashmere scarves, leather helmet bags, wallets and swim shorts.

24 hours of Le Mans is the world’s oldest active endurance race event and has been running since 1923. Held annually on the Circuit de la Sarthe, this year’s event will take place on Saturday 11 and Sunday 12 June.

Andrea Mazzuca, Founder of The Outlierman, says: “We at The Outlierman are incredibly proud to be partnering with the historic and renowned 24 Hours of Le Mans. This new collaboration fills us with immense pride and marks a huge milestone for the brand.

“Each design we create will be a chapter of a great story to remember and to collect, and will reflect the moments that make the 24 Hours of Le Mans the most unique race in the world and in history. We also can’t wait to be part of the 24 Hours of Le Mans centenary celebrations next year and have big plans in place for the occasion.”

The 24 Hours of Le Mans collections will be designed by The Outlierman’s Bologna-based designers, and crafted by the company’s  master craftspeople in their workshops between Naples and Como.

The 24 Hours of Le Mans license sits alongside The Outlierman’s current and past collaborations, including the likes of Pebble Beach Concours d’Elegance, Pagani and MINI John Cooper Works.

The latest Outlierman products can be found here.

 

24 Hours of Le Mans renews IMG partnership to build 2023 Centenary licensing programme

Posted on by

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023.

Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, Automobil Club de l’Quest is looking to develop further licensing opportunities for the event, building on its portfolio of some 80 strong licensees already in place.

Amid the plans for an extended licensing programme for the event that has been held annually near Le Mans in France since 1923, ACO is looking to take the 24 Hours of Le Mans brand into the toys, games, and collectables aisles, as well as apparel, homeware, and accessories.

The renewed licensing agreement will see IMG lead the licensing charge through to 2024.

With the return of major manufacturers such as Ferrari, Porsche, Audi and Peugeot, the ACO and IMG will be looking to add even more new renowned partners to the 24 Hours of Le Mans licensing programme.

Stéphane Andriolo, customer and events director, ACO, said: “The renewal of our agreement with IMG is in line with our global licensing strategy. The Automobile Club de l’Ouest is now focused on the Centenary of its iconic race in 2023. More than ever, our goal is to make the 24 Hours of Le Mans brand shine throughout the entire year and expanding our global footprint in all territories.”

Arthur Virapin, senior licensing manager, IMG, added: “We are proud that the ACO has once again entrusted us with the 24 Hours of Le Mans consumer licensing programme. In the last four years alone, together we have doubled the size of the race’s licensing portfolio, showing that almost 100 years since being established, its popularity and prestige is as strong as ever.

“As we start to rev up for the milestone centenary race in 2023, we look forward to further developing the programme into new and existing key categories and expanding 24 Hours of Le Mans’ presence globally.”