Activision and Alpha Industries team for Call of Duty real-world/in-game jacket

Activision and contemporary fashion leader Alpha Industries have announced the launch of a unique physical and in-game product collaboration with Call of Duty – the new limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket.

Revealed during last autumn’s Call of Duty: Vanguard launch event, the limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket is now officially available to purchase for fans in celebration of Call of Duty: Vanguard and Call of Duty: Warzone’s Season 2.5 mid-season update and Free Trial for players.

The jacket is available in limited quantities via the Alpha Industries website at a $300 price point, while a digital jacket version can be found within Call of Duty: Vanguard’s in-game Flyboy Bundle at 1100 COD Points.

The in-game operator skin is an exact replica of the physical jacket, making this collaboration unique in its accessibility to a wide range of fans wanting to don the jacket either physically or virtually. The in-game Flyboy Bundle includes the jacket as a new Operator Skin (that will also unlock the Operator), a Killcam Vanity, and an MVP Highlight, which are only usable in Vanguard.

 

Activision and Alpha Industries team for Call of Duty real-world/in-game jacket

Activision and contemporary fashion leader Alpha Industries have announced the launch of a unique physical and in-game product collaboration with Call of Duty – the new limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket.

Revealed during last autumn’s Call of Duty: Vanguard launch event, the limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket is now officially available to purchase for fans in celebration of Call of Duty: Vanguard and Call of Duty: Warzone’s Season 2.5 mid-season update and Free Trial for players.

The jacket is available in limited quantities via the Alpha Industries website at a $300 price point, while a digital jacket version can be found within Call of Duty: Vanguard’s in-game Flyboy Bundle at 1100 COD Points.

The in-game operator skin is an exact replica of the physical jacket, making this collaboration unique in its accessibility to a wide range of fans wanting to don the jacket either physically or virtually. The in-game Flyboy Bundle includes the jacket as a new Operator Skin (that will also unlock the Operator), a Killcam Vanity, and an MVP Highlight, which are only usable in Vanguard.

 

Call of Duty collectibles incoming from Koyo and Activision

Games and pop culture merchandise specialist Koyo and video game publisher Activision have partnered to launch officially licensed Call of Duty: Vanguard and Call of Duty: Warzone collectibles.

The new and upcoming products build on Koyo’s existing games offering, which encompasses a range of collectibles based on popular characters and iconic items from some of the world’s biggest game developers and publishers.

Koyo’s latest range for fans of Call of Duty: Vanguard and Call of Duty: Warzone includes logo pin badges, logo keyrings, bar blade bottle openers, patch sets, DIY pin badge sets and Tomogunchi pin badge sets.

More items in Koyo’s Call of Duty collectibles range will be revealed in the coming months.

The Call of Duty: Vanguard collectibles will be available for fans to buy direct from www.thekoyostore.com or through retail stores globally from 22 January 2022, with Call of Duty: Warzone collectibles following in February.

“We’re so excited to be working with Activision to create some truly unique Call of Duty collectibles,” says Koyo COO Helen Garlick. “Our aim is always to deliver what our fan communities want, and Call of Duty has been on many wish lists for a long time, including ours! We’re sure Vanguard and Warzone players everywhere will love these items – and we have more planned for the coming months.”

 

London’s iconic Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location.

The new 1,326 square foot gaming space is situated within the Lower Ground Floor of the seven floor London flagship store and features leading consoles, from PS4 and PS5 to Xbox One and XS, Nintendo Switch, and a wide range of PC games and accessories.

As well as signifying a dramatic shift in audience for the London retailer, the department also now becomes the largest gaming retail site on London’s Soho area and features the latest top ranked games and best-sellers across the gaming platforms, spanning titles from publishers including EA, Capcom, and Activision, as well as Nintendo, Ubisoft, Rockstar Games, and Bandai Namco.

Accessories brands in the new gaming offer include XRocker, Turtle Beach, Anda Seat, Power A, Nacon and Hori and feature everything from keyboards and mouse pads to a wide range of gaming chairs, controllers, arcade sticks and headsets.

“We are delighted to unveil this exciting new development in our Regent Street store, where we will deliver the very best range of products and the first-class expertise and service our customers have come to expect. This is a natural fit for Hamleys and in time, we would like to see gaming roll out across our wider global retail estate,” said Hamleys of London CEO Sumeet Yadav.

Top games available on Playstation 4 range from LEGO Marvel Collection and Batman Arkham Knight from Warner Bros to Asterix & Obelix – XXL Collection from Maximum Games and Uncharted 4: A Thief’s End from Sony Interactive and Call of Duty Black Ops III from Activision. On PS5 they include Marvel Spider Man Miles Morales Ultimate Edition, Ghost of Tushima and Ratchet & Clank: Rift Apart from Sony Interactive.

On Nintendo Switch games include Mario Kart 8 Deluxe, Animal Crossing: New Horizons and Legend of Zelda: Skyward Sword from Nintendo, while on PC lead games include Minecraft from Mojang Studios to Diablo III from Blizzard.

On Xbox One, games range from Star Wars Squadrons and UFC4 from EA Sports to Snowrunner from THq1 Nordic and Call of Duty Black Ops III and WWII. On Xbox X/S they include Overcooked All You Can Eat and Fortnite: The Last Laugh Bundle from Warner Bros.

 The new Hamleys Gaming Department opened on 23 July 2021. The Regent Street store is open from 10am on weekdays and Saturdays and 12 noon on Sundays.

Activision taps Merchantwise Licensing to grow consumer products reach across Australia and New Zealand

Merchantwise Licensing has been appointed licensing agent for the video game publisher Activitision as it looks to build its consumer products programme across Australia and New Zealand.

As part of the partnership, Merchantwise will seek out new local partners and opportunities for some of Activision’s biggest franchises, including the entertainemtn blockbuster brand Call of Duty.

Opportunities will also be sought for the Crash Bandicoot franchise, including Crash Team Racing and the newly released Crash Bandicoot 4 – It’s About Time released in October last year, and Activision’s classic games series Spyro the Dragon and the company’s publishing titles – including three of Atari’s top ten best-selling games of all time – Pitfall, Grand Prix, and River Raid.

“Merchantwise Licensing prides itself on its gaming and digital licensing expertise and we are incredibly thrilled to be welcoming Activision to our portfolio of pedigree brands,” said Merchantwise Licensing’s general manager, Kerryn McCormack.

“With exceptional brands like Call of Duty, Crash and Spyro as well as all the Classics range, Activision is one of the top game publishers in the world and globally recognised for its fun, thrilling and engaging entertainment experiences. We can’t wait to explore local licensing opportunities for Activision and to provide fans with a fully immersive merchandise experience with their favourite gaming brands.”

The licensing programme will be tapping into Activision’s heritage of ‘changing the way people play’ for more than 40 years. Over the course of it four decades, Activision has built one of the largest portfolios or recognised brands and today is one of the most valuable interactive entertainment companies in the world.

Founded in 1979 as the first independent video game software developer and distributor, the company launched a series of multi-million unit selling titles in the early 1980s for the Atari 2600 including Pitfall, Kaboom! and River Raid. Since then, Activision has created some of the most iconic and memorable game experiences of all time.

Today, the company is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products for various consoles, handheld platforms and the PC. Over the past five years, Activision has continued to thrive as a leading digital entertainment provider, and its games appeal to a variety of gamers.

Activision strives to make the most fun, thrilling, and engaging entertainment experiences for its players, who live in a world with many entertainment options. The company operates in more than 15 countries including in the US, Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, New Zealand, Singapore, mainland China, Hong Kong and the region of Taiwan.