Tag Archives: Activision Blizzard

From 2020, most of the league’s franchises will leave Los Angeles, their home for the last two years, and set themselves up in New York, Paris, Shanghai and other cities, it was detailed at this year’s South by Southwest conference.

In his place, Activision is bringing in Steve young, the former executive president and chief revenue officer for the company who will step into the role next month.

The collection includes a selection of mugs, character keychains, t-shirts, and an incense burner figure all of which is being launched in celebration of the upcoming Spyro Reignited Trilogy for the PS4 and Xbox One next month.

The video game studio chose China’s Digital Entertainment Expo and Conference as the site of the big reveal, a Nerf blaster designed in the style of D.VA’s signature accessory in Overwatch.

The new free-to-play title delivers first person action in a Call of Duty mobile game, featuring the game’s characters, weapons, maps and modes to the platform.

The studio is rounding out its hit franchises Overwatch and call of Duty with extensive consumer products plans.

Having first launched in May 2016, in less than two years Blizzard's competitive hero shooter has gone on to become one the biggest hitters in the Esports space. We caught up with Daniel Siegel, head of Esports licensing at Activision Blizzard to learn about the brand's aggressive expansion into licensing.