Tag Archives: activision

London’s iconic Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

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Activision taps Merchantwise Licensing to grow consumer products reach across Australia and New Zealand

Merchantwise Licensing has been appointed licensing agent for the video game publisher Activitision as it looks to build its consumer products programme across Australia and New Zealand. As part of the partnership, Merchantwise will seek out new local partners and opportunities for some of Activision’s biggest franchises, including the entertainemtn …

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Activision, Bioworld and Sybo first partners detailed for BLE’s The Arcade

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Active Visionary: Is licensing ready for Activision’s view of the future?

The crossover between toys and video games has never been more prominent, and with the video games eSports market set to hit a value of $1bn by the end of the year, this space definitely isn't one to miss. Robert Hutchins sits down with Activision Blizzard's Tim Kilpin to see how more toy retailers can make the most of and embrace this burgeoning sector

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