Tag Archives: activision

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

From 2020, most of the league’s franchises will leave Los Angeles, their home for the last two years, and set themselves up in New York, Paris, Shanghai and other cities, it was detailed at this year’s South by Southwest conference.

Pyramid is developing a programme across its range of products including posters, prints, canvas and wall art, merchandise, homeware, doormats, stationery and notebooks.

"Licensing has become even more meaningful for brand owners as an authentic way to create long lasting and memorable products and experiences."

The partnership with Activision will see the clothing specialist launch the range across the UK and Ireland.

The limited edition crate will boast themed items including apparel, gear and other collectables.

The crossover between toys and video games has never been more prominent, and with the video games eSports market set to hit a value of $1bn by the end of the year, this space definitely isn't one to miss. Robert Hutchins sits down with Activision Blizzard's Tim Kilpin to see how more toy retailers can make the most of and embrace this burgeoning sector

At the centre of the new gaming experience is a novel set of collectable starship toys, each one of them featuring the ability to be physically altered by swapping weapons at specific touch points on the toys’ wings and hull.

The first move for the video game studio is to bring the first-person shooter gaming title to the cinema screens as part of the firm’s ‘multi-layered, interconnected approach’ to expand the franchise.

Pacific Cycle, Skylanders product will be available at Toys R Us, Walmart, Target, Kmart as well as other mass and specialty retailers.