Tag Archives: activision

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

Merchantwise Licensing has been appointed licensing agent for the video game publisher Activitision as it looks to build its consumer products programme across Australia and New Zealand. As part of the partnership, Merchantwise will seek out new local partners and opportunities for some of Activision’s biggest franchises, including the entertainemtn …

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

From 2020, most of the league’s franchises will leave Los Angeles, their home for the last two years, and set themselves up in New York, Paris, Shanghai and other cities, it was detailed at this year’s South by Southwest conference.

Pyramid is developing a programme across its range of products including posters, prints, canvas and wall art, merchandise, homeware, doormats, stationery and notebooks.

"Licensing has become even more meaningful for brand owners as an authentic way to create long lasting and memorable products and experiences."

The partnership with Activision will see the clothing specialist launch the range across the UK and Ireland.

The limited edition crate will boast themed items including apparel, gear and other collectables.

The crossover between toys and video games has never been more prominent, and with the video games eSports market set to hit a value of $1bn by the end of the year, this space definitely isn't one to miss. Robert Hutchins sits down with Activision Blizzard's Tim Kilpin to see how more toy retailers can make the most of and embrace this burgeoning sector

At the centre of the new gaming experience is a novel set of collectable starship toys, each one of them featuring the ability to be physically altered by swapping weapons at specific touch points on the toys’ wings and hull.