Merchantwise Licensing has been appointed licensing agent for the video game publisher Activitision as it looks to build its consumer products programme across Australia and New Zealand. As part of the partnership, Merchantwise will seek out new local partners and opportunities for some of Activision’s biggest franchises, including the entertainemtn …
Read More »Activision, Bioworld and Sybo first partners detailed for BLE’s The Arcade
Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …
Read More »“Huge step for esports,” as Activision plans to move Overwatch League out of LA
From 2020, most of the league’s franchises will leave Los Angeles, their home for the last two years, and set themselves up in New York, Paris, Shanghai and other cities, it was detailed at this year’s South by Southwest conference.
Read More »Pyramid International partners with Activision for more Crash Bandicoot, Spyro and Call of Duty merch
Pyramid is developing a programme across its range of products including posters, prints, canvas and wall art, merchandise, homeware, doormats, stationery and notebooks.
Read More »Beanstalk and Tinderbox grow licensing portfolio with Electronic Sports League, Taco Bell and more
"Licensing has become even more meaningful for brand owners as an authentic way to create long lasting and memorable products and experiences."
Read More »Poetic Brands develops apparel range for hit video gaming franchise, Call of Duty
The partnership with Activision will see the clothing specialist launch the range across the UK and Ireland.
Read More »Loot Crate readies Call of Duty: WWII Crate
The limited edition crate will boast themed items including apparel, gear and other collectables.
Read More »Active Visionary: Is licensing ready for Activision’s view of the future?
The crossover between toys and video games has never been more prominent, and with the video games eSports market set to hit a value of $1bn by the end of the year, this space definitely isn't one to miss. Robert Hutchins sits down with Activision Blizzard's Tim Kilpin to see how more toy retailers can make the most of and embrace this burgeoning sector
Read More »E3 2017: Ubisoft joins Nintendo and Activision in toys-to-life stakes
At the centre of the new gaming experience is a novel set of collectable starship toys, each one of them featuring the ability to be physically altered by swapping weapons at specific touch points on the toys’ wings and hull.
Read More »Activision Blizzard planning ‘Marvel-esque’ universe for Call of Duty
The first move for the video game studio is to bring the first-person shooter gaming title to the cinema screens as part of the firm’s ‘multi-layered, interconnected approach’ to expand the franchise.
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