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Tag Archives: activision

Activision, Bioworld and Sybo first partners detailed for BLE’s The Arcade

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Active Visionary: Is licensing ready for Activision’s view of the future?

The crossover between toys and video games has never been more prominent, and with the video games eSports market set to hit a value of $1bn by the end of the year, this space definitely isn't one to miss. Robert Hutchins sits down with Activision Blizzard's Tim Kilpin to see how more toy retailers can make the most of and embrace this burgeoning sector

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