Global Merchandising Services, the award-winning music, artist, celebrity, and brand merchandise company, has appointed the licensing industry expert, Adam N. Sokoloff as its new vice president of retail, North America.

The licensing industry personality previously held the role of director of sales at Bioworld, a company with which Sokoloff spent 11 years in varying roles. As director of sales, Sokoloff worked to implement sales initiatives and programmes with key retailers to help build up the successful apparel business.

Sokoloff took up his role as vice president of retail for the firm on May 3rd this year. He will be based out of Athens, Georgia.

The move will expand Global Merchandising Services’ international reach, one that is operated out of the company’s headquarters in London and Los Angeles.

Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements, and third-party licensing.