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Bravado, the merchandising and brand management arm of Universal Music Group, has partnered with Alibaba Group today to launch a new means of bringing music artists’ merchandise and collaborations to Chinese consumers. Under the new partnership, Bravado will launch its own store on Tmall Global, the largest cross-border business-to-consumer marketplace …
Read More »Bravado partners with Alibaba to bring its artists’ merchandise to Chinese consumers
