Cuphead's new UK partners are 'just the start for brand's global growth'
Allsorts Licensing has secured a swathe of UK partners for the brand it believes "will attract fans for years to come."
allsorts licensing
Video games month: King Features names new global agents for Cuphead
Four international agents will now expand the reach of the franchise in the UK and Republic of Ireland, Belgium, Netherlands and Luxembourg, Italy and Japan.
Hamsta World apparel on the way
Bioworld International will develop a line of nightwear and outerwear.
Allsorts Licensing secures Blue Sky Designs for Hamsta World's first UK line
The new partnership will kick off Hamsta’s consumer products campaign in the UK ahead of the brand’s launch at Spring Fair next year.
King Features, Allsorts Licensing and Dublin Comic-Con raise funds for children's hospitals with one-off Phantom comic
All proceeds of the sale of the comic will be donated to three children's hospitals in Dublin: Tallaght, Temple Street and Crumlin Hospital.
Animal Yoga stretches out into calendars, underwear and gift books
Allsorts Licensing has teamed with Looking Good Licensing to develop the brand.
Allsorts Licensing adds Michael O'Mara adult colouring books to portfolio
Allsorts is tapping into the adult colouring craze, and is looking for new gift partners to get involved.
C&S Collectables honoured by King Features
Ceramic specialist has been a Betty Boop licensee for 20 years.
Popeye gets on his bike with MTB Cyclewear
Cycling jerseys on the way after deal struck by Allsorts Licensing.
Popeye proves his strength in Urban Outfitters
Allsorts Licensing continues to grow classic brand into new areas.
Light Fund Golf Day takes shape
Prize donations and sponsorships confirmed for May 8th event.
Betty Boop teams with Fashion Lab in the UK
Allsorts Licensing secures three year deal with apparel specialist.
Portico develops Flash Gordon gifting range
The new range will feature the classic work of cartoon-strip artist, Alex Raymond
APPAREL MONTH: Fashion listings grow for Betty Boop
New styles released in Topshop and New Look.
Allsorts signs Knitmania for Felix the Cat
Firm to create wide range of apparel for the UK market inspired by classic character.
Video: Betty Boop meets supermodel in Lancome ad
Short film promotes new mascara; Selfridges gets exclusive point-of-sale displays.
Sales boost for Allsorts' Yoga Cats and Dogs
Luxury yoga and loungewear from Wellicious performing strongly at retail.
Ravette introduces new Yoga animals lines
Gift book range for quirky brand grows with Yoga Kittens and Yoga Puppies.
Betty Boop lends support to breast cancer campaign
Be Solidary! Be Boop! drive launches with the Sandra Ibarra Foundation.
Allsorts picks BLE Betty Boop competition winner
Limited edition Giclee painting was up for grabs at the Olympia show.
King Features' Olive Oyl bags ad campaign
Character to front drive for Irish dairy brand Kerrygold.
Allsorts building Yoga Cats and Dogs programme
Raft of licensees now on board for quirky property.
BLCEE 2011: All the info you need here
We bring you a guide to what's on show and talk to Advanstar to find out this year's plans