Tag Archives: andersen press

Factory celebrates 50th anniversary of Mr Benn with raft of new licensing partnerships

Mr Benn is celebrating its 50th anniversary not only this year, but this very day, with a raft of new deals and licensing partnerships secured by the Altrincham-based animation studio, Factory. Among the swathe of new licensees for the property now marking its half a century is the leading distributor …

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JoJo Maman Bebe launches fourth Elmer clothing collection in Andersen Press partnership

JoJo Maman Bebe has launched its fourth Elmer clothing collection, a range of hoodies, joggers, sleepsuits, and cardigans all featuring new styles and graphic specially created by the retailer’s design team. The launch has been supported by digital marketing and social media campaigns from the retailer and Elmer publisher, Andersen …

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Andersen Press lands animated series for hit kids’ book Elmer the Patchwork Elephant

The independent children’s publisher, Andersen Press, has entered a co-production partnership with Factory to produce a new animated TV series based on the hit children’s brand, Elmer the Patchwork Elephant. The series will take inspiration from the best-selling picture books from David McKee, and will follow the adventures of the …

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“We love Elmer’s potential for licensing in the US and Canada,” says sub-agent Spotlight Licensing

Metrostar Media has appointed Spotlight Licensing and Brand Management as the US and Canadian sub-agent for the popular children’s book property, Elmer the Patchwork Elephant. Spotlight Licensing will be presenting Elmer at this year’s Licensing Expo, taking place in Las Vegas this June. The firm has been charged with building …

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Metrostar named lead licensing agent for Elmer the Patchwork Elephant after changes at Penguin Ventures

Andersen Press has named Metrostar its lead licensing agent across all categories for the Elmer the Patchwork Elephant brand, following the successful launch of an Elmer apparel range under the company’s watch. The licensing programme was previously handled by Penguin Ventures, part of Penguin Random House UK. However, recent changes …

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