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Tag Archives: Angry Birds

Rovio Entertainment confirms redundancies in bid to improve brand profitability

Rovio Entertainment will make 16 redundancies amongst its global Brand Licensing Business unit, as the firm acts out a restructuring plan in order to improve its efficiencies and profitability. The restructuring plans concerned 32 people in its Brand Licensing Unit the business has stated. At the beginning of October this …

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Rovio plans brand licensing unit restructure amid tough consumer products competition

Rovio Entertainment Corporation has detailed its plans to restructure its brand licensing unit. The aim is to improve the profitability of this side of the business. Negotiations started this week on October, 14th. The restructuring plan concerns 32 employees of the brand licensing unit globally. The planned measures could lead …

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Harry Potter proves triumphant among Independent Toy Awards 2019 winners

The UK’s independent toy retail scene has confirmed Warner Bros.’ Wizarding World of Harry Potter franchise as one of the hottest licenses on the toy scene this year, voting the brand as a Gold winner across four categories in this year’s Independent Toy Awards. Among what is yet another extensive …

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Rovio Entertainment taps Italian designer Filippo Laterza for latest Angry Birds collection

Rovio Entertainment has feathered a new deal with the Italian stylist Filippo Laterza for the launch of a new collection inspired by its hit Angry Birds IP. The collection is themed around the new Angry Birds movie, hitting cinemas in the coming weeks. The deal was secured by Maurizio Distefano …

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Angry Birds really will take flight with latest leisure airline Neos partnership

Angry Birds – the stars of cinema, games, toys, and more, is taking flight over the next few months, with a personalised 737 thanks to a partnership with the leisure airline, Neos. This initiative is the latest project in the successful partnership between the Alpitour Group and Angry Birds, which …

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Angry Birds Explore: “We’ll have AR codes in millions of licensed products and in multiple retailers”

Rovio has made no secret of the expectations and belief it has in its Angry Birds franchise, when The Angry Birds Movie 2, the sequel title to its 2016 box office hit, lands in cinemas later this year, kickstarting what it believes will be a revival of the Angry Birds …

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Sambro and Smith & Brooks sign with Angry Birds ahead of sequel movie release

The licensed toy and accessories specialist, Sambro has joined the growing roster of licensing partners for Angry Birds. The deal has been struck just months ahead of the cinematic launch of The Angry Birds Movie 2. Under the agreement, Sambro will develop and launch a range of Angry Birds themed …

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Rovio sees Q1 revenue lift 16 per cent and prepares for Angry Birds Movie 2 take-off

Rovio’s latest launch in Angry Birds Dream Blast has helped the studio to a strong start to the year, with games revenue up 16.6 per cent in its year on year Q1 financials. The newest title in Rovio’s Angry Birds cannon launched on January 24th this year and quickly helped …

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UK’s first Angry Birds adventure gold attraction lands at intu Metrocentre

Rovio Entertainment’s Angry Birds is landing in intu’s Metrocentre this year with the first Angry Birds adventure golf attraction to hit the UK. This is the first in a planned roll-out of the adventure golf sites for across the UK, designed in partnership between Rovio Entertainment and Namco UK Ltd. …

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Rovio sees evergreen future for Angry Birds with ‘strongest content plan we’ve ever had’

Rovio’s new licensing plans aim at turning its Angry Birds franchise into an evergreen property, bolstered by the “strongest content plan we have ever had,” the company has recounts to Bloomberg. Head of brand licensing, Simo Hamalainen has stated that its plans around the Angry Birds property now span several …

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