Tag Archives: animaccord

Egmont renews multi-territory deal with Animaccord for Mash and the Bear publishing in Europe

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The popular children’s publisher Egmont has renewed a multi-territory agreement with Animaccord to secure a Masha and the Bear publishing collection in selected territories across Europe.

The renewal comes some ten years after the partnership between the two was first established in order to launch Masha and the Bear publishing in Animaccord’s home market of Russia. It went on to expand into Europe, a deal with the publishing house that has now been extended further.

Egmont will continue developing a wide range of Masha and the Bear items including books and magazines with the distribution to such countries as Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others. The publishing program will include and not be limited to colouring and activity books, board books, storybooks, lift the flap books, and music books.

Bastian Mai, global brand management director, Egmont Publishing, said: “Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on Masha and the Bear across books and magazine in so many countries for so many years. We are looking forward to continuing this partnership in the years to come.”

 

Masha and the Bear to make debut on China Central Television

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Masha and the Bear is to make its debut on the Chinese broadcasting network, China Central Television, thanks to a new deal secured by the multination media and licensing firm, Animaccord.

From today (March 12) seasons one and two of the animated show will be released on the CCTV’s own children’s channel, CCTV14. The TV premiere in China follows the series’ earlier launch this year on one of the country’s most popular video streaming platforms, Xigua Video.

Animaccord is an International Licensing Company and studio, which specialises in worldwide distribution of content, consumer products rights and brand management. It has become globally recognised for its worldwide hit animated family property, Masha and the Bear.

The series itself has been included in the top five favourite kids’ brands in Europe and Latin America, and the first Russian animation project to have hit 10 million views on YouTube.

In 2019, the episode Recipe for Disaster was included in the Guinness World Records as the most watched cartoon on YouTube.

Ladybird and Phidal Publishing join European-wide licensee roster for Masha and the Bear

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British publishing house, Ladybird has joined Phidal Publishing as book partners for the hit animated series, Masha and the Bear, with plans to release new titles later this year.

The pair make up just part of a Europe-wide slate of licensing partners to join the Animaccord portfolio of licensees for its hit series Masha and the Bear, now spanning clothing, storage boxes, food supplements, and more.

It’s in Italy that the textile brand Halantex will launch a full range of home textile products such as duvet/sheets sets, comforter, towels, ponchos, bathrobes, 3D shaped cushions, printed cushions, blankets and curtains. The licensed textile line will be distributed across mass markets, toy stores and online in the country.

Meanwhile, Easy Shoes, the Italian shoe manufacturer, will release its first licensed footwear collection with Masha and the Bear in the second half of 2020. The range will include sports shoes, casual shoes, boots, rain boots, slippers, flip flops, sandals and more.

For the UK, Phidal Publishing will launch new kids-focused consumer products. At the end of 2019, Animaccord and Phidal closed a deal for the production of Masha and the Bear books in English, including a novelty format book and a magnetic drawing book with Masha and the Bear. It is already available online, in airport shops, at Costco and some other grocery stores.

This is supplemented by a deal with the British publishing company, Ladybird who has developed a Reader and Activity Book to assist with learning the English language that will be available this winter.

The production campaign will cover some important trade markets around the world.

On top of this, this winter will see Turkey’s Egemen Group launch its Masha and the Bear cardboard storage boxes. The first products will be distributed in A101, the biggest retail chain by number of stores in the country.

Still working its way across the categories and across the EMEA, Animaccord has signed a new deal with Sardas Cosmetics in Turkey via Lisans A.S for a wide range of products, including shower gel, shampoo, fragrance, body mists, and lip balm.

Kampotu, the largest vitamin supply manufacturer in Turkey, has joined the widening pool of Masha and the Bear licensees to develop a range of Voonka products including vitamins, minerals, food supplements and fish oil in May 2020. 

HH Poland, a leader in the interactive toy market in Poland, confirmed a deal with Animaccord for a licensed collection that will include interactive toys (remote control, mobile phone toy), wooden toys (jigsaw puzzles, blocks, chalk magnetic board), outdoor toys (as bowling) and stationery as stamps, modelling clay, crayons, markers and more.

The range will be available in discount channels, wholesalers, e-commerce and traditional retail stores in Q2, 2020.

Finally, for the Polish market his winter, Consalnet will offer Masha and The Bear wallpapers, wall stickers, pictures for purchase in Eastern Europe. The new collection will be available in catalogues, discount channels, wholesalers, e-commerce, modern traditional retail stores.

Spin Master’s Super Dinosaur eyes new territories with Animaccord distribution

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Spin Master has tapped the international media and licensing specialist, Animaccord, to distribute the first season of the Super Dinosaur – the entertainment company’s latest animated property – across a number of international territories.

26 episodes of Super Dinosaur will be distributed to Russia & CIS, Eastern Europe, Baltic countries, MENA, Turkey, Italy, and France. Animaccord will also manage and develop the property’s consumer products and promotional campaigns.

Super Dinosaur is the latest animated property to be developed by Spin Master in partnership with the multi-platform content company, Skybound Entertainment.

Animaccord is also on board to produce and distribute the IP’s apps and games, as well as replicate its successful experience in content management on YouTube, to release the official “Super Dinosaur” YouTube channels worldwide.

Based on a comic book series of the same name by Robert Kirkman (The Walking Dead) and Jason Howard, the CGI action-adventure series for six- to 11-year-olds follows 10-year-old genius Derek Dynamo and his genetically engineered T-Rex best friend as they protect the planet against evil.

Thom Chapman, senior director sales and distribution, said: “We are very excited to be partnering with Animaccord on Super Dinosaur and building the brand’s European presence after its launch in North and South America.”

Vladimir Gorbulya, CEO Animaccord, added: “It’s great to extend our partnership with Spin Master with the deal on such an exciting and high-quality animated brand as Super Dinosaur – we have been longing to have a boy’s property in our portfolio and now thrilled to represent it.”