Sony is now making additional investments in the Funimation unit to make it a “global subtitled and dub anime brand”, said Gen Fukunaga, Funimation’s president and CEO.
Anime’s evolution from an exclusively Japanese category to an EMEA sensation remains one of the most fascinating case studies in modern branding history, and the pair will reveal why at this year's London licensing show.
The new partnership will see three of the most iconic battles between heroes and villains throughout the anime re-imagined in Adidas sneaker form. It will feature seven silhouettes from the Adidas Originals rosters, chosen to represent the characteristics of each hero and villain.
It is estimated that Pokémon has earned $59.1 billion since its creation in 1996 with a total that spans its $50 billion in retail sales and its massive mobile presence thanks to the success of Pokémon Go.
The aim of the company is to fill a gap in market for consultancy in new media and emerging areas such as anime, video and mobile gaming, along with specialised art and design brands.
2017 has been described as a banner year for anime, from the broadcast launch of Dragon Ball Super and second season of My Hero Academia, to the much anticipated Attack on Titan and the theatrical release of Your Name.