Netflix acquires streaming rights for Studio Ghibli catalogue in landmark deal for the Japanese animation studio

Netflix has picked up the exclusive streaming rights to the full film library from the popular Japanese animation house, Studio Ghibli for everywhere in the world outside of the US and Japan.

The deal is a landmark partnership for the distribution of Japanese animation and animé to the world’s audiences, marking the first time that all 21 Ghibli films will be made available via streaming on a global scale.

The deal was detailed by the French distribution partner Wild Bunch International this week. 

Netflix will now roll out the Ghibli catalogue across its service in monthly segments, beginning with an initial launch on February 1st. The catalogue includes modern classics such as Hayao Miyazaki’s Princess Mononoke, Spirited Away, and Howl’s Moving Castle.

“This is a dream come true for Netflix and millions of our members,” said Aram Yacoubian, Netflix’s director of original animation. “Studio Ghibli’s animated films are legendary and have enthralled fans around the world for over 35 years.

“We’re excited to make them available in more languages across Latin America, Europe, Africa, and Asia – so that more people can enjoy this whimsical and wonderful world of animation.”

Launched in 1985 by animation directors Miyazaki and Isao Takahata, Studio Ghibli’s films have received six Oscar nominations in the animated feature category, winning one in 2003 for Spirited Away.

Until now, Ghibli has guarded its tiles from digital platforms.

“In this day and age, there are various great ways a film can reach audiences,” said Studio Ghibli producer, Toshio Suzuki. “We have listened to our fans and have made the definitive decision to stream our film catalogue. 

“We hope people around the world will discover the world of Studio Ghibli through this experience.”

Reemsborko named UK and Eire licensing agent for Dragon Ball

Reemsborko Ltd, the pop culture licensing specialist run by the industry’s own Max Arguile, has been named the exclusive licensing agent for the whole of the Dragon Ball franchise across the UK and Eire.

The appointment was made by Toei Animation Europe, the EMEA media company in charge of the distribution and exploitation of Toei Animation’s Japanese animated series in Europe. The deal encompasses the Dragon Ball brand, including Dragon Ball, Dragon Ball Z, and Dragon Ball Super.

The new partnership arrives at an interesting time for animé brands here in the UK, a sector that has been steadily increasing in popularity with mainstream audiences over the last few years. Dragon Ball now joins the likes of other popular animé properties, including Cannon Busters and Hatsune Miku – the popular holographic animé character – that sit within Reemsborko’s growing brand portfolio.

With a 30 year heritage, Dragon Ball now boasts a fanbase of millions across the globe.

Max Arguile of Reemsborko, said: “I have worked on Dragon Ball many times over the years – what a great property. It is the single most widely recognised animé, with a demonstrable success at UK retail over the past 12 months.

“This year saw the launch of a new series, Dragon Ball Super, on kids TV channel Pop, which will grow a whole new generation of fans. I am very pleased to be able to represent this for Toei Animation Europe in the UK.”

Hélène Virenque of Toei, added: “We have been very happy with our past collaborations with Max, and we’re looking forward to working with him to grow the Dragon Ball licensing and retail opportunities even further in the UK and Eire.”

Max Arguile can be contacted for licensing opportunities around the Dragon Ball franchise via max@reemsborko.com