Tag Archives: apparel

24 Hours of Le Mans renews IMG partnership to build 2023 Centenary licensing programme

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

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US jeweller Martin Katz taps Prominent Brand + Talent to lead lifestyle brand plans

The American jewellery designer, Martin Katz has appointed Prominent Brand + Talent as the exclusive global brand representative for a new venture into the lifestyle brand space. For over three decades, Katz has been recognised for creating international experiences spanning the famed Victoria’s Secret Black Diamond Fantasy Bra and Donna …

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Radar Licensing named global agent for Nic Cage horror film Willy’s Wonderland

Radar Licensing has been appointed the global licensing agent for the 2021 horror film Willy’s Wonderland, a role in which it will spearhead a worldwide consumer products retail programme spanning apparel, accessories, publishing, electronics, toys, and costumes. Starring Nicolas Cage alongside Emily Tosta, Ric Reitz, and Chris Warner, Willy’s Wonderland …

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Brands In signs pan-European partnership with Disney and its new and existing IP slate

The licensed fashion apparel licensee, Brands In, has inked a pan-European agreement with Disney, marking a substantial long-term commitment for growth from both companies, to roll out children and adult fashion ranges across all of the Disney, Pixar, Marvel, and Star Wars franchises. The partnership will see the roll out …

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Among Us builds global licensing network with Tycoon in LatAm and SkyBrands across Europe

Innersloth’s gaming phenomenon, Among Us is expanding its international reach with a slew of new global licensing announcements, spearheaded by the appointment of Tycoon Enterprises as its licensing agent across Latin America. Among Us took the world by storm when it hit half a billion unique monthly players last November, …

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ViacomCBS lands global license deal with Benetton for Garfield sleepwear and accessories

ViacomCBS Consumer Products has landed all four paws on a global license agreement for the design, production, and distribution of the first Garfield collection for the Undercolors of Benetton brand. The agreement includes the launch of the first collection of underwear and pyjamas for both children and adults developed by …

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BlackMilk Clothing celebrates 25 years of Pokémon with second wave clothing collection

The clothing specialist, BlackMilk is celebrating the 25th anniversary of Pokémon this year with a second collection of clothing featuring some of the franchise’s best-loved characters. The new range launches following the success of its first ‘hugely popular’ Pokémon collection, released back in June 2020, that went on to prompt …

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LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago. The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution …

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Sesame Street partners with HYPE. for new kids’ and adult’s fashion collection

Sesame Workshop has teamed with the fashion brand HYPE to launch a new Sesame Street collection for both kids and adults, spanning hoodies, joggers, t-shirts, backpacks, face coverings and more. The new range is scheduled to land this month and is the result of a deal secured by Sesame Workshop’s …

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Lisle Licensing named UK and Ireland licensing agent for Planeta Junior’s pre-school IP Milo

Lisle Licensing has signed a new deal with Planeta Junior to promote and represent the pre-school property, Milo across the UK and Ireland. The deal will see Lisle’s initial focus land on toys, publishing, apparel, and dress up ranges. A co-production between Planeta Junior and the indie family producer, Fourth …

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