Tag Archives: apparel

Poetic Brands signs FIFA for spring/summer apparel collection

The apparel licensee, Poetic Brands, has added the international governing body of football, FIFA, to its portfolio of brands with the launch of a new range of FIFA themed clothing. The range will capitalise on the body’s historical marques and logos, the kind of which have been recognised worldwide for …

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LEGO builds multi-year partnership with Adidas to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …

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Zion Rootswear and Selfridges celebrate Black History Month with exclusive Bob Marley clothing collection

Zion Rootswear has partnered with Selfridges to launch an exclusive clothing collection inspired by the spirit and ethos of the reggae icon Bob Marley in celebration of UK Black History Month. The collaboration was brought together by Bravado, Universal Music Group’s merchandise and brand management company. The range takes inspiration …

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BlackMilk partners with Nintendo to launch Super Mario and Animal Crossing: New Horizons collections

The globally loved Nintendo franchises, Super Mario and Animal Crossing: New Horizons are finding a new footing in the fashion world, thanks to a partnership between the video game maker and apparel specialist, Black Milk Clothing. Renowned for its unique take on licensed collaborations, BlackMilk Clothing is offering gaming fans …

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The Pokémon Company International teams with children’s retailer Z for first apparel collection

The Pokémon Company International is teaming up with the high street children’s retailer Z to launch a special apparel collection in Z stores and online from today. The Z Pokémon collection marks the first collaboration between the two companies and comprises 10 pieces across daywear, nightwear, and accessories for both …

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Macmillan Children’s Books celebrates Dear Zoo in new F&F at Tesco range

Macmillan Children’s Books has struck up a new deal with Tesco’s clothing brand F&F to launch a range of baby clothing based on the classic pre-school storybook Dear Zoo created by Rod Campbell. Developed by Paul Dennicci for F&F at Tesco, the range launched last week across 165 stores nationwide, …

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Sagoo signs fashion brand Difuzed for Rilakkuma apparel, fashion bags and more

The fashion and lifestyle brand Difuzed has partnered with the independent licensing agency Sagoo to launch a range of apparel for kids and adults, as well as fashion bags, backpacks, and accessories, inspired by the Japanese character brand, Rilakkuma. The new line will include tech accessories including phone cases and …

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Coca-Cola renews partnership with clothing specialist Kith for Hawaii themed launch

Coca-Cola has renewed its partnership with the fashion and apparel specialist, Kith, to create a co-branded collection that will ‘channel a vintage inspiration through a modern lens.’ Over the last four years, Kith and Coke have developed collections inspired by the likes of Miami, Aspen, the Hamptons, and Malibu. In …

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Hip-hop culture brand Mass Appeal is diversifying the pre-school sector

The US media and entertainment brand Mass Appeal is looking to play a role in diversifying the current pre-school space, turning its attention to developing toys, apparel and publishing, all with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made it its mission to ‘represent and …

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