Tag Archives: apparel

WildBrain CPLG turns up the volume with MTV x Eastpak collaboration

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Leading entertainment, sport and brand licensing agency WildBrain CPLG has secured a global deal with Eastpak for a collection inspired by ViacomCBS Consumer Products’ iconic pop culture and entertainment brand MTV. The range launched earlier this month and during MTV’s 40th anniversary year, and spans backpacks, a duffel bag and bum bag, all featuring bold hand-drawn elements and bright 1980s-inspired graphics. The deal was brokered by WildBrain CPLG’s Benelux team.

The MTV x Eastpak range is now available at Eastpak’s stores and website globally and is being supported by an extensive marketing and social media campaign.

Peter Evers, Commercial Director Benelux at WildBrain CPLG, says: “There continues to be significant demand from consumers for merchandise that evokes a feeling of nostalgia and transports them back to a moment in time. Through this loud and bold collection, we’ve brought together two decade-defining brands from the 1980s to create a line that celebrates not only the importance of both MTV and Eastpak during that era, but also their continuing appeal with young adults today.”

Maxime Morel, Senior Merchandiser Special Projects at VF International – owner of the Eastpak brand – added: “Our new collaboration with MTV reimagines our classic designs in the style of the world’s most iconic entertainment brand. We translated the nostalgic MTV graphics into a capsule collection that features three vibrant prints, and each design stands out with co-branded MTV and Eastpak logos. The boombox-inspired MTV Duffle bag is exclusive to this collection, paying homage to the 1980s era.”

WildBrain CPLG represents additional pop culture and retro ViacomCBS Consumer Products brands in multiple territories, including MTV, Star Trek, Twin Peaks and 90210. This MTV x Eastpak collaboration builds upon WildBrain CPLG’s recent deal for ViacomCBS Consumer Products with Tommy Hilfiger, which saw the successful launch of ‘A Blast From The Past’ capsule fashion collection this summer. The Hilfiger range features iconic characters and logos from Nickelodeon and MTV across a range of T-shirts, sweats, and hoodies.

A wild idea: Crazy Shirts partners with Discovery, Inc for animal-themed apparel

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In celebration of World Animal Day this week (4 October), Discovery, Inc, the global leader in real-life entertainment, and Hawaiian retailer Crazy Shirts have teamed up for a special Animal Planet apparel collection.

The Animal Planet x Crazy Shirt range includes 12 T-shirt and long-sleeve top designs, available in both men and women’s sizes, designed to capture the wild spirit of the animal kingdom.

Made from 100 per cent cotton that is ring-spun then combed to remove impurities, the fabric of each item is luxuriously soft and lightweight yet incredibly strong. Only environmentally friendly water-based inks have been used; these penetrate the material’s fibre, resulting in more vibrant colours, a softer feel and artwork that doesn’t crack or peel. All the designs are printed in the United States.

To check out the full range, visit www.crazyshirts.com. Prices range from $32–$44 US.

Magic Light Pictures partners with lifestyle brand Joules for exclusive The Gruffalo collection

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Magic Light Pictures is partnering with the premium lifestyle brand, Joules, for the launch of an exclusive collection of Gruffalo clothing and accessories for babies and toddlers. The new collection will launch in Joules stores and online mid-September.

The range features colourful apparel and accessories for babies and children up to six years old. Part of the Better Cotton Initiative, Joules’ range uses organically grown cotton for its items, spanning jackets, boots, hats, gloves, and bags adorned with the Gruffalo’s terrible teeth, tusks, and purple prickles.

The collection will also feature t-shirts, tops, leggings, dresses and jackets featuring vibrant images of The Gruffalo, Mouse, Fox, Owl and Snake, and patterns inspired by the deep, dark wood.

Daryl Shute, brand director at Magic Light Pictures, said: “We are delighted to launch this new licensing collaboration with Joules. As a contemporary country loving brand who share our values they are the perfect partners to capture the spirit and charm of The Gruffalo and this really comes across in this wonderful collection.

The team’s unrivalled attention to detail in delivering fun and quality for families has created fabulously stylish and quirky lines that we are sure kids are going to love wearing. We hope that our partnership will continue for many more such covetable collections.”

Josie Will, licensing manager at Joules, said: “We are thrilled to partner with Magic Light Pictures to create this enchanting new Gruffalo-inspired range. He is such a treasured character for families all over the world and we love him too – the story really chimes with our own rural roots and the way we take inspiration from nature.”

The launch will be supported by Joules’ online market place ‘Friends of Joules’, where you can discover a carefully curated selection of additional Gruffalo merchandise from the brand’s partner sellers.

Created by Julia Donaldson and Axel Scheffler, The Gruffalo is a modern classic children’s story that has been published in 105 languages. Magic Light’s award-winning animation has been seen in more than 185 countries since its launch on BBC One on Christmas Day 2009, which attracted 10 million viewers.

Zavvi launches limited edition, exclusive Pokémon Explorer clothing and accessories collection

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The UK online retailer, Zavvi has partnered with the Pokémon Company International to launch an exclusive, limited edition and fully licensed Pokémon Explorer clothing collection. The new range takes inspiration from the anime IP and the ‘sense of adventure’ felt when players explore the outdoors with Pokémon GO.

Designed as an ode to Pokémon GO’s enduring effect on audiences across the world, the Zavvi Pokémon Explorer range is targeted at avid wanderers, and is billed as ‘perfect for trainers setting off into the wildlands of their region to find coveted Pokémon.’

According to the team at Zavvi, the range ‘draws inspiration from the simplicity of the outdoors,’ combining natural and earthy tones with ‘utility themed garments’ emblazoned with some of the most iconic Pokémon characters. T-shirts, hoodies, and military style jackets in the collection feature the likes of Bulbasaur, Charmander, Evee, Snorlax, and Pikachu.

The partnership will also see the launch of a limited edition selection of accessories, including a cap, bucket hat, and a backpack featuring a woven Pikachu Scouts-inspired patch, ‘perfect for venturing out into the wilderness.’

There will also be two limited-edition Zavvi x Pokémon handcrafted canvas high-top designs, featuring Charizard soaring over a mountainous landscape on a white background.

The new merchandise will be available to purchase from 12pm on 25 August 2021, exclusive to Zavvi.com.

Hello Kitty and Pusheen pounce on limited edition collaboration for plush, fashion, and more

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Sanrio has entered into a new collaboration with the Pusheen brand to launch a limited edition collection of Hello Kitty x Pusheen consumer products, spanning apparel, accessories, collectables, stationery, housewares, health and beauty products, and plush. The collection unites Hello Kitty and Pusheen for the first time in the consumer space.

The deal brings with a swathe of premium licensing partners already on board to launch a selection of Hello Kitty x Pusheen products, including Hybrid for apparel, Loungefly for bags and small accessories, Taste Beauty for health and beauty care products, GUND for plush and slippers, and Hamee for squishy toys and phone accessories.

They are joined by further licensing partners, Monogram for pins, bag clips, and lanyards, Stitch & Story for crochet kits and craft accessories, Blueprint for stationery, and Thumbs Up for housewares and figurines.

“Hello Kitty has always believed ‘You can never have too many friends’ and we couldn’t be more excited for Pusheen to join her side,” said Craig Takiguchi, chief operating officer at Sanrio, Inc. “With both of our avid fanbases and the wide range of products designed for every occasion, these pop culture icons will encourage friends to come together and make even more everyday memories.”

Claire Belton, creator of Pusheen, said: “It’s a dream come true to collaborate with Hello Kitty. It’s been so much fun to work together and see everything come to life. I grew up loving Hello Kitty, so it feels like coming full circle.”

Similar to Pusheen, whose animated comics and GIFs have spread smiles and laughter worldwide, Hello Kitty also stands for friendship, kindness, and inclusivity. These values have brought the two together to help spread positivity and acceptance to friends and fans everywhere.

The Hello Kitty x Pusheen collection will be available on September 3, 2021 at Sanrio.com, select Sanrio boutique stores, and Pusheen.com while supplies last. The collection will also be available at select specialty retailers such as Hot Topic, Claire’s, FYE, Barnes & Noble, and IT’SUGAR later this autumn.

WildBrain CPLG unveils new wave of global deals for Yale and Harvard Universities

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WildBrain CPLG has signed a new wave of global deals for Yale and Harvard universities, expanding the brands across apparel, accessories, stationery, wall art and more as the agency continues to grow its lifestyle licensing remit.

WildBrain CPLG has signed a partnership with the Australian retailer Cotton On for a spring/summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art, and homewares for the Yale University brand. The range is now available in 880 stores globally across Cotton On and Typo.

Additionally, new European partners include Stationery Team for stationery and bags for Benelux, Spain, Germany, Austria, Switzerland, France and Poland; Carbotex for home textiles for Europe (excl. UK, Ireland, Germany and Nordics) and apparel and accessories in Central & Eastern Europe (CEE); Sahinler for kids and adult apparel and accessories in France; MLP for kids and adult apparel and accessories for select territories within EMEA; and Creaciones Jugavi for toiletry bags in Spain and Portugal.

In North America, The Forecast Agency is launching a Yale University apparel range into specialty fashion stores this summer. Additionally, Sun CE is on board for Yale apparel, accessories and footwear in the Middle East, and WildBrain CPLG is continuing its existing deal with apparel licensee Park Agencies in the UK and Ireland and also with global fashion retailer H&M.

Meanwhile, for Harvard University new European licensees include Stone Kids and the high-end fashion brand Cyrillus for kids and women’s apparel and accessories, launching in France for Autumn/Winter 2021; Aytex for apparel and accessories launching into multiple European territories; Carbotex for apparel and accessories in CEE, plus homewares in CEE, France, Italy and Benelux; and SkyBrands for kids and adult apparel, accessories and home textiles for the Nordic market.

In the Middle East, WildBrain CPLG has signed Fan Mania for apparel, accessories, bags and footwear, alongside direct-to-retail deals with Max Fashion for apparel, accessories, bags, stationery and footwear to launch for back-to-school 2021, and also with fashion retailer RIVA for a collection targeted at women and girls for Autumn/Winter 2021.

For both Yale and Harvard universities, Contrast is launching apparel, accessories, home textiles and bags for the Nordics; Brand Design is signing up for apparel and accessories across Belgium, Netherlands, Poland and the Nordics; J. Brand International is on board for apparel and accessories for Italy, and Ulupinar Teksil is on board for adult apparel and accessories in Turkey and Cyprus with product available at Mavi, DeFacto and LC Waikiki.

For the UK and Ireland, Brand International Group is on board for kids and adults footwear and accessories, alongside Brand Alliance for apparel, loungewear, nightwear, swimwear and print-on-demand apparel and accessories. WildBrain CPLG has also signed deals for fashion retailers Pull & Bear, Zara, Lefties, Stradivarius and Mango.

Victoria Whellans, groups brands director, Lifestyle at WildBrain CPLG, said: “It’s a privilege to continue representing the iconic and prestigious Yale and Harvard university brands as part of our expanding Lifestyle portfolio. With the trend for products inspired by varsity and US institutions really proving its longevity, which we expect to continue well into 2022 and beyond, there’s significant demand for Yale and Harvard across the globe, as demonstrated by this extensive and distinctive line-up of new licensees and retailers.”

Yale is an historic institution and houses 14 residential colleges, each with its own shield, motto, cheer and mascot. The university is also famous for its athletic facilities, which includes the Yale Golf Course, built in 1926, the 61,000-seat Yale Bowl (American Football), as well as one of the largest gymnasiums in the world. It also houses the second largest university library in the world. Many notable alumni have graduated including five US presidents, 19 US Supreme court justices and 500 members of the US Congress.

Established in 1636, Harvard University is the oldest institution of higher education in the United States. Based in Cambridge and Boston, Massachusetts, Harvard has more than 360,000 alumni around the world and is devoted to excellence in teaching, learning and research and to developing global leaders in many disciplines.

British gaming studio Boneloaf taps Toikido for Gang Beasts global master partnership

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Toikido has struck a new major, global master partnership in the gaming space, this time partnering with the British indie games publisher Boneloaf to launch a range of toys, apparel, stationery, and more for the popular, multi-player beat ’em up party game, Gang Beasts.

The new pairing marks the second major gaming IP that Toikido has signed up since its launch last year, following the success of its Among Us toy line, a range that it currently causing a stir on the global toy and retail scene.

“We are huge fans of the Boneloaf team and have been playing Gang Beasts together and with our families for age, so to bring it into the Toikido stable is amazing,” said Darran Garnham, founder of Toikido.

The British studio, Boneloaf is currently working on a series of experimental multi-player party games, protoyping and play-testing to best identify fun new titles. Having grown up on a diet of Mario Kart 64 and Goldeneye 007, the studio has set out its mission to develop titles with a similarly lively and fun feel to them.

Recently announced for release on Nintendo Switch, Gang Beasts already has a strong fanbase and a series of honours, including Honourable Mention for Excellence in Design the Friendly Fire (Best Game to Mess with Your Friends) from Curse at E3, the Gamer’s Voice Award in the Multiplayer category at SXSW, Better with Friends Steam Awards, and a BAFTA nomination in the Multiplayer category in 2018.

The first range of product from Toikido will launch in 2022, spanning categories including, but not limited to toys, apparel, stationery, and more.

Toikido is a business that “pushes the envelope of innovation” in not only the kind of toys and IP it delivers to a contemporary toy industry, but in the way the industry itself operates. Boasting an infrastructure to operate at lightning speed, the outfit brought Among Us to market in under six months from agreeing terms to hitting the shelves, a practice deemed as revolutionary to the normal route to market.

“Toikido has been born by handpicking amazing people who I have always wanted to bring together,” Darran Garnham, the businesses founder told ToyNews.

“We’ve developed an ecosystem across many disciplines and skills that are really going to shake things up a bit and I’m really very excited about the future of the business.”

British gaming studio Boneloaf taps Toikido for Gang Beasts global master partnership

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Toikido has struck a new major, global master partnership in the gaming space, this time partnering with the British indie games publisher Boneloaf to launch a range of toys, apparel, stationery, and more for the popular, multi-player beat ’em up party game, Gang Beasts.

The new pairing marks the second major gaming IP that Toikido has signed up since its launch last year, following the success of its Among Us toy line, a range that it currently causing a stir on the global toy and retail scene.

“We are huge fans of the Boneloaf team and have been playing Gang Beasts together and with our families for age, so to bring it into the Toikido stable is amazing,” said Darran Garnham, founder of Toikido.

The British studio, Boneloaf is currently working on a series of experimental multi-player party games, protoyping and play-testing to best identify fun new titles. Having grown up on a diet of Mario Kart 64 and Goldeneye 007, the studio has set out its mission to develop titles with a similarly lively and fun feel to them.

Recently announced for release on Nintendo Switch, Gang Beasts already has a strong fanbase and a series of honours, including Honourable Mention for Excellence in Design the Friendly Fire (Best Game to Mess with Your Friends) from Curse at E3, the Gamer’s Voice Award in the Multiplayer category at SXSW, Better with Friends Steam Awards, and a BAFTA nomination in the Multiplayer category in 2018.

The first range of product from Toikido will launch in 2022, spanning categories including, but not limited to toys, apparel, stationery, and more.

Toikido is a business that “pushes the envelope of innovation” in not only the kind of toys and IP it delivers to a contemporary toy industry, but in the way the industry itself operates. Boasting an infrastructure to operate at lightning speed, the outfit brought Among Us to market in under six months from agreeing terms to hitting the shelves, a practice deemed as revolutionary to the normal route to market.

“Toikido has been born by handpicking amazing people who I have always wanted to bring together,” Darran Garnham, the businesses founder told ToyNews.

“We’ve developed an ecosystem across many disciplines and skills that are really going to shake things up a bit and I’m really very excited about the future of the business.”

TSBA Group signs five year deal with American Golf to launch new range inspired by The Open

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The TSBA Group has singed a five year partnership with American Golf to design and exclusively retail an officially licensed range of products inspired by The Open.

The core product range will include apparel – designed under American Golf’s Stromberg label – for men, women and children including polos, shorts, trousers, and waterproofs, as well as high-tech golfing accessories and equipment including tees, golf bags, luggage, and trolleys.

The range will officially launch in 2022, coinciding with The 150th Open and will feature designs celebrating the milestone in the Championship’s history. Since The R&A held the first tournament in 1860, The Open has seen more than 120 golfers lift the coveted Claret Jug after facing the challenges of The Open’s links courses.

The official range will be available exclusively via American Golf’s 96 stores across the UK and Republic of Ireland, along with its online store, and has been designed to appeal to golfers at every level.

Jo Edwards, head of global licensing at TSBA Group said: “We are delighted to have secured this long-term partnership between American Golf and The R&A. One of the key objectives of the licensing programme is to make The Open accessible to all, 365 days of the year; American Golf’s significant retail presence will help us in this goal with a range of The Open apparel, accessories and equipment for every golfer.”

Gary Favell, CEO at American Golf, added: “Partnering with The R&A on a new range of apparel, accessories and equipment for The Open is incredibly meaningful for us. 

“This range will provide golfers of every level with the kit intended to make them feel like they’re stepping out to play at the Open Championship – affordable without compromising on quality, we will ensure that we are behind every golfer.”

British fashion brand Gresham Blake launches limited edition TfL apparel collection

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TSBA Group has signed the contemporary British fashion brand, Gresham Blake, to create a limited edition range of apparel using Transport for London’s moquette fabric. The new range will span tracksuits, shirts, and dresses with three designs inspired by the moquette fabrics used on seating on the London Underground.

Awareness around Gresham’s designs will be generated through the release of a high energy video and music track, We’re Going Out, that will showcase the products. It will highlight the inspiration behind the collection that has been drawn form assets taken from TfL’s more than 150 year history.

The moquettes, together with the iconic roundel and Tube map are recognisable the world over; TfL’s rich archive offers licensing partners inspiration to blend the brand’s heritage with current trends, using colours and themes to inspire new takes on classic iconography and designs.

Social media is already seeing the likes of Fatboy Slim and Rag’n’Bone Man wearing the tracksuits following the video and track’s release, under the “Shakeable Germ” label featuring Atlantalili, with several other high-profile stars such as Romesh Ranganathan, Iain Stirling and Steve Coogan to follow.

Gresham Blake said: “The London Underground has an unparalleled history; so much ground-breaking design in its past from tunnel construction to the famous logo and ingenious map. I looked at the fabric on the seats and thought it would be great to make a range of clothing including shirts and tracksuits.”

Jo Edwards, head of global licensing, TSBA Group said: “London is one of the fashion capitals of the world, and TfL is intrinsically London; the brand is perfect for apparel and accessories collaborations. Gresham Blake, who is so well known in the fashion world for his statement designs, has created a fantastic range of product that showcases the moquette, just one of the many assets available under the TfL brand.”

Julie Dixon, head of customer information, design and partnerships at Transport for London (TfL) added: “We’re delighted to be working with Gresham Blake on this innovative use of our moquette designs. It’s great to see how they have used our iconic branding to create a new look that’s already being embraced by their customers.

“This is another great example of how brands wanting to reach a diverse range of audiences can work with us to use our designs in fun and creative ways. Activities like this help generate additional revenue for us to invest in the transport network for the benefit of all of our customers.”

To find out more about the collaboration, or how you can partner with one of the world’s most recognizable brands, contact TSBA at enquiries@tsbagroup.com