Tag Archives: apparel

British snack food brand Walkers steps into licensing as IMG renews PepsiCo partnership

The British snack food brand, Walkers is stepping into the world of licensing through a renewal agreement between IMG and PepsiCo that will also see the global licensing agency extend its representations of the Pepsi, 7UP, Cheetos, Doritos, Lay’s, and Mountain Dew brands. Since being appointed its licensing agency in …

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UK and US licensing partners line up to celebrate 40 years of Danger Mouse

Boat Rocker Studios is celebrating the 40th anniversary of its classic and iconic animated series, Danger Mouse with a full roster of licensing partners spanning the UK and US markets, while crossing both the generations and categories through gifting, apparel, collectables, and more. Tapping into the adult, nostalgia market, as …

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The UK’s Cribstar and Vintage Supply among wave of European partners for Peanuts Worldwide

The UK’s own baby and kidswear brand, Cribstar and the adult fashion brand Vintage Supply are among a suite of new European partners to sign up with Peanuts, expanding the IP’s activity across fashion, accessories, homewares, and gifts for kids and adults. The pair make up two new UK additions …

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Emoji renews slate of US licensing partners as Retail Monster continues to grow the brand

The Emoji Company has renewed a slate of US licensees across apparel, accessories, health and beauty, and fabrics in a sweep of deals brokered by the brand’s North American licensing agent, Retail Monster LLC. Under the renewed partnerships, Emoji licensed product will continue to be developed and rolled-out by ASO, …

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Haribo expands its happy world with first 100th anniversary product launches

The global confectionery brand, Haribo is preparing to celebrate its milestone 100th anniversary next year, with the latest launch in a roll-out of consumer products spanning toys, footwear, apparel, and homewares throughout 2021. Developed through collaborations forged by IMG, Haribo’s consumer products programme kicked off last month with the worldwide …

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Bravado fires up the fans with Team GB apparel and accessories ahead of Tokyo Olympics

Bravado, the merchandise and brand management division of Universal Music Group, has secured a deal with Team GB to design and distribute official, branded merchandise ranges to the UK retail market. The launch will coincide with the team’s efforts in the 2020 Olympics this summer in Tokyo. Fans will be …

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Digital food brand Chefclub signs Fashion UK for family apparel range across Europe

The digital food brand developed to inspire audiences into the kitchen, Chefclub, has joined forces with Fashion UK, the leading European textiles and accessories licensee, to launch an officially licensed Chefclub apparel collection for the family. The new range will launch in spring/summer next year with a cross-generational appeal that …

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Toei Animation teams with LA streetwear brand The Hundreds to celebrate One Piece

Toei Animation has joined forces with the LA-based streetwear brand, The Hundreds to celebrate the international anime series, One Piece, with the launch of a full range of apparel and collectable accessories. Produced by Toei Animation and based on the top-selling manga title of all time by Eiichiro Oda, the …

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Lifestyle brand HYPE partners with Hasbro to launch exclusive NERF capsule collection and accessories

The popular lifestyle brand, HYPE. is continuing its collaborative efforts with global toy players, this time with the launch of a new capsule collection and line of limited edition blasters with Hasbro’s NERF franchise. The 40-piece apparel and accessory kidswear collection boasts ‘all-over prints, reflective detailing, and unisex shapes for …

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WildBrain and The Teletubbies show support of LGBTQ community with first adult fashion collection ahead of Pride Month

WildBrain is partnering with GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer LGTBQ media advocacy organisation, to support 2021 Pride Month this June with the launch of its first Teletubbies fashion collection for adults. Proceeds from sales of the collection will benefit GLAAD to support its culture-changing work …

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