Tag Archives: apparel

Brand Alliance welcomes LIFE to portfolio of global brands in Bulldog partnership

Brand Alliance is to launch a range of adult apparel based on the LIFE brand thanks to a new partnership with the European agency, Bulldog Licensing. A creative fashion-focused designer and manufacturer, Brand Alliance boasts more than 20 years’ experience in apparel. The deal will see the team launch a …

Read More »

Boat Rocker lassos a raft of new Dino Ranch partners across the US and Canada

Boat Rocker Studios has secured a raft of new licensing partners for its hit preschool series, Dino Ranch, across a number of key categories for the US and Canadian markets. Multiple new deals see the property move into apparel, home decor, timepieces, and costume characters. Young Dino Ranch fans can …

Read More »

Baby and parent product label Marcus & Marcus eyes licensing move into toys, fashion, kitchen and more

The baby and parent product label, Marcus & Marcus is taking its first steps into the licensing space, having appointed LMG to help build brand awareness through a programme of new licensing partnerships. Developed by two parents, Marcus & Marcus is recognised for its bold, bright and engaging animal friends …

Read More »

Harry Potter weaves magic across ecommerce platform Spread Group as sales leap 70 per cent

The Wizarding World of Harry Potter has been weaving its magic on the ecommerce platform Spread Group, helping drive UK licensing sales to a 70 per cent leap since the group extended its partnership with Warner Bros in December last year. Increased demand for items – in particular the women’s …

Read More »

Finnish brand CupofTherapy secures Hot Topic retail partnership for Mental Health Awareness Month

The Finnish lifestyle brand CupofTherapy is drawing attention to the importance of wellbeing and mental health this Mental Health Awareness Month thanks to a new retail partnership with Hot Topic. Under the new partnership, more than ten t-shirt designs taking inspiration from the artwork of CupofTherapy will launch to the …

Read More »

Global Merchandising Services appoints Adam N. Sokoloff as its vice president of retail, North America

Global Merchandising Services, the award-winning music, artist, celebrity, and brand merchandise company, has appointed the licensing industry expert, Adam N. Sokoloff as its new vice president of retail, North America. The licensing industry personality previously held the role of director of sales at Bioworld, a company with which Sokoloff spent …

Read More »

24 Hours of Le Mans renews IMG partnership to build 2023 Centenary licensing programme

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

Read More »

US jeweller Martin Katz taps Prominent Brand + Talent to lead lifestyle brand plans

The American jewellery designer, Martin Katz has appointed Prominent Brand + Talent as the exclusive global brand representative for a new venture into the lifestyle brand space. For over three decades, Katz has been recognised for creating international experiences spanning the famed Victoria’s Secret Black Diamond Fantasy Bra and Donna …

Read More »

Radar Licensing named global agent for Nic Cage horror film Willy’s Wonderland

Radar Licensing has been appointed the global licensing agent for the 2021 horror film Willy’s Wonderland, a role in which it will spearhead a worldwide consumer products retail programme spanning apparel, accessories, publishing, electronics, toys, and costumes. Starring Nicolas Cage alongside Emily Tosta, Ric Reitz, and Chris Warner, Willy’s Wonderland …

Read More »

Brands In signs pan-European partnership with Disney and its new and existing IP slate

The licensed fashion apparel licensee, Brands In, has inked a pan-European agreement with Disney, marking a substantial long-term commitment for growth from both companies, to roll out children and adult fashion ranges across all of the Disney, Pixar, Marvel, and Star Wars franchises. The partnership will see the roll out …

Read More »