Tag Archives: apparel

US jeweller Martin Katz taps Prominent Brand + Talent to lead lifestyle brand plans

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The American jewellery designer, Martin Katz has appointed Prominent Brand + Talent as the exclusive global brand representative for a new venture into the lifestyle brand space.

For over three decades, Katz has been recognised for creating international experiences spanning the famed Victoria’s Secret Black Diamond Fantasy Bra and Donna Karan’s million-dollar Golden Delicious frangrance bottle, to the Ray Ban sunglasses collaboration and more.

The new collaboration, however, will take Katz into the lifestyle space for the first time with the development of products across a range of categories including apparel, accessories, beauty, bridal, giftware, home decor, bedding, bath, electronics, spirits and wine, gourmet foods, and stationery.

Martin Katz retail stores will also launch to select cities around the world and hotel boutiques.

“I have enjoyed translating my vision for creating rare gemstones into a globally successful high jewelry business and have appreciated the opportunity to work with so many talented people over the years from the world of entertainment to heads of state and prominent business professionals,” said Katz.

“I look forward to working with Prominent Brand + Talent to share my aesthetic and artistic style with the launch of my new collection of affordable luxury products.”

 Prominent Brand + Talent’s Dan Levin and Steve Doctrow, added: “Martin’s new collection will embody his authentic style with products reflecting his mastery of both dazzling whimsy and elevated elegance, and we are thrilled to collaborate with him to build a lifestyle brand with best-in-class licensing and retail partners worldwide.”

“Over the course of his illustrious career, Martin has achieved literally billions of impressions globally with his celebrated jewelry worn by some of the most famous clientele, and we have no doubt his new line of lifestyle products will now be embraced by consumers who desire the unique MK style.”

 For more than 25 years on the Hollywood Red Carpet, Katz has bejeweled A-List celebrities, including Sharon Stone, Angelina Jolie, Sandra Bullock, Kim Kardashian, Kylie Jenner, Gigi Hadid and Nicole Kidman to name a few.

Radar Licensing named global agent for Nic Cage horror film Willy’s Wonderland

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Radar Licensing has been appointed the global licensing agent for the 2021 horror film Willy’s Wonderland, a role in which it will spearhead a worldwide consumer products retail programme spanning apparel, accessories, publishing, electronics, toys, and costumes.

Starring Nicolas Cage alongside Emily Tosta, Ric Reitz, and Chris Warner, Willy’s Wonderland enjoyed a successful PVOD premiere this February. Since then, the t-shirt worn in Willy’s Wonderland by Cage has been consistently selling out of stock.

Radar Licensing has now appointed its first licensee, Changes, as apparel partner to replicate the t-shirt for availability this spring. Radar, in partnership with Landmark Studio Group, anticipate additional products for Willy’s Wonderland to begin hitting retail in Q3 this year.

“We are thrilled with the fan and critic reception of Willy’s Wonderland, which has received great reviews and millions of impressions to date across YouTube and social media platforms,” said David Ozer, CEO, Landmark. “Fans want more engagement with the film, and this is the opportune time to partner with a seasoned licensing agent like Radar to create a line of products that reflect the quirky, fun, and adventurous vibe of the film delivered by the talents of Nic Cage to the marketplace.”

David Imhoff, president, Radar Licensing, added: “With its multi-genre appeal, Willy’s Wonderland has so many fantastical elements from which we can develop a merch program. We look forward to working with Landmark to develop and bring these products to retail.”

Directed by Kevin Lewis from a screenplay written by G.O. Parsons, in Willy’s Wonderland a quiet loner (Cage) finds himself stranded in a remote town when his car breaks down. Unable to pay for the repairs he needs, he agrees to spend the night cleaning Willy’s Wonderland, an abandoned family fun center. But this wonderland has a dark secret that the “Janitor” is about to discover. He soon finds himself trapped inside Willy’s and locked in an epic battle with the possessed animatronic mascots that roam the halls. To survive, he must fight his way through each of them.

View the official trailer below:

Brands In signs pan-European partnership with Disney and its new and existing IP slate

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The licensed fashion apparel licensee, Brands In, has inked a pan-European agreement with Disney, marking a substantial long-term commitment for growth from both companies, to roll out children and adult fashion ranges across all of the Disney, Pixar, Marvel, and Star Wars franchises.

The partnership will see the roll out of ranges through the remainder of Q1 and into spring/summer this year and covers existing and upcoming IP in the Disney catalogue. In 2020, Brands In saw strong retail sales, including print on demand, with its children and adult ranges.

 As UK and European retail opens up again in the coming months, the 2021 Disney fashion apparel SKU’s designed and printed in-house by Brands In’s creative team will focus on delivery to a range of retail destinations across Europe which includes bricks and mortar as well as online.

The partnership will make use of the Brands In wholesale and print on demand drop ship fulfilment capabilities. Disney has bought into Brands In’s ability to provide quality product that is responsibly sourced, provides a rapid approvals process and delivers to market within a maximum of two weeks.  

Rick Lowe, managing director at Brands In, said: “This is a significant step forward for our Disney business, and a move that we are very excited about. Disney is renowned for the quality of its licensed apparel, as well as its rich IP, particularly with its new Disney+ service.

“Brands In will now be focussing on mainland Europe to combine speed to market across a vast choice of new designs with our apparel ranges. We are proud that Disney are confident in our ability to achieve these ambitious plans and we look forward to continued growth of this partnership.”

Among Us builds global licensing network with Tycoon in LatAm and SkyBrands across Europe

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Innersloth’s gaming phenomenon, Among Us is expanding its international reach with a slew of new global licensing announcements, spearheaded by the appointment of Tycoon Enterprises as its licensing agent across Latin America.

Among Us took the world by storm when it hit half a billion unique monthly players last November, rocketing the multi-player mobile game to the top spot of the download charts and securing the title two awards – Best Multi-Player and Best Mobile Game – at the 2020 Game Awards.

Combining social gameplay with horror-humour, the game recently launched on Nintendo Switch and is set to bow on Xbox this year.

The new deal grants Tycoon wide merchandising and promotional rights as it looks to secure partners across the Latin American market.

“Fans of the game have shown us, through the engagement with the IP, that they are excited for us to take the crewmates to new worlds, and to grow our brand into other mediums beyond gaming,” said Rowan Rowden, co-founder of Dual Wield Studio

“And it is all about them.”

Outside of the US, the Mexican and Brazilian markets have amassed the largest player bases, ranking number one and two on Facebook, followed by Colombia, Argentina, and Peru. Views and likes on TikTok and Twitch proliferate across the region.

“This is probably one of the most anticipated and sought-after branded programs ever, and the level of interest shown by the licensee and Retail community in Among Us is incredibly high,” said Dalia Benbassat, head of corporate relations at Tycoon.

“This kind of excitement comes like a breath of fresh air for the entire industry and reminds us of the important role that brands play in the path to recovery. We are delighted to be part of the Among Us Crew and look forward to the launch of our first lines of merchandise.”

Meanwhile, in Europe, Innersloth has tapped SkyBrands to develop a portfolio of products across apparel and home textiles based on the Among Us IP. The partnership will witness the launch of the gaming brand into the fashion and textile market across Europe.

‘The demand for official quality products with Among Us is huge and in close collaboration with the team behind Among Us, SkyBrands can now develop and deliver products with apparel and home textiles,’ read a statement from the company.

‘If you’re ready to hear more about the great possibilities for your shop or brand, then do not hesitate to contact SkyBrands.’

ViacomCBS lands global license deal with Benetton for Garfield sleepwear and accessories

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ViacomCBS Consumer Products has landed all four paws on a global license agreement for the design, production, and distribution of the first Garfield collection for the Undercolors of Benetton brand.

The agreement includes the launch of the first collection of underwear and pyjamas for both children and adults developed by Benetton in a collection reflective of the firm’s multicoloured philosophy, while channeling the spirit of the incurably lazy, lasagna-loving Garfield.

The collection will be completed with a wide selection of Garfield accessories, including toiletry bags, socks, and slippers.

“We’re thrilled to launch this unique project and collaborate with such a global brand like the Benetton Group,” said Mark Kingston, senior vice president, International Licensing, ViacomCBS Consumer Products. “Garfield is true global icon with a strong transgenerational appeal and we’re confident that this quality collection will not disappoint Garfield fans and Benetton consumers.”

The Garfield collection is now available and will be distributed exclusively in the Benetton retail network, United & Undercolors, in all stores around the world.

BlackMilk Clothing celebrates 25 years of Pokémon with second wave clothing collection

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The clothing specialist, BlackMilk is celebrating the 25th anniversary of Pokémon this year with a second collection of clothing featuring some of the franchise’s best-loved characters.

The new range launches following the success of its first ‘hugely popular’ Pokémon collection, released back in June 2020, that went on to prompt a restocking of the entire collection due to customer demand. It was only inevitable that BlackMilk would be looking to emulate the success with a new selection in the brand’s anniversary year.

Pokémon fans will be able to shop from a range of nearly 50 pieces featuring BlackMilk’s signature bold prints as well as specially designed Pokémon-themed fabrics. As Pokémon celebrates its 25th anniversary this year, the new Pokémon collection from BlackMilk will feature the iconic Pikachu, the first partner Pokémon from the various regions in the Pokémon universe, and other fan favourites such as Eevee, Snorlax, Psyduck, and Jigglypuff. 

The collection will be available to shop online via BlackMilk Clothing’s website from 7am (AEST), March 2nd 2021.

Just this week, The Pokémon Company cited significant increases in sales of its Trading Card Game and Jazwares toy line over the course of 2020, driven by a surging popularity of the 25 year old entertainment franchise. Licensing partners of The Pokémon Company, including the likes of board gaming giant Asmodee, have earmarked the year ahead as the year for Pokémon, as the brand continues to roll out anniversary-focused products and partnerships.

LEGO details next Adidas collab drop in LEGO Dots and LEGO Ninjago apparel collection

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The LEGO Group has detailed the next drop in its continued collaborative project with Adidas; a new apparel collection featuring sleek colours and designs inspired by LEGO Dots and LEGO Ninjago.

The new collection will be available to Adidas Creative Club members from March 1st this year, with broad distribution following from March 4th.

The collaboration between the two brands is a multi-year partnership that aims to’ infuse more fun into the lives of kids and adults through playful products across apparel, hardware and bricks.’ It kicked off with the AZX800 sneaker in September 2020, and since then, fans have been able to celebrate their creativity and passion for the two brands in new ways.

Most recently the two launched a line-up of children’s clothes and shoes wrapped in the original four LEGO colours – red, yellow, blue, and green. Added to the assortment is the latest to take inspiration from LEGO Dots and LEGO Ninjago.

The adidas x LEGO DOTS collection focuses on the creative potential of children. The collection enables kids to express their personality, create their own style and show the world who they are, using colourful and fun patterns. The playful designs will spark imagination and convey a message to children that it’s their world and that they make the rules.

The Adidas X LEGO Ninjago collection includes pieces that celebrate the 10th anniversary of this LEGO play theme as well as the timeless world of classic NINJAGO. With this range, kids can leap into action and master their journey the ninja way. It features vibrant designs that represent the elemental NINJAGO powers, while enabling kids to express themselves and master ninja skills: being a good friend, confident, inclusive and true to oneself.

Sesame Street partners with HYPE. for new kids’ and adult’s fashion collection

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Sesame Workshop has teamed with the fashion brand HYPE to launch a new Sesame Street collection for both kids and adults, spanning hoodies, joggers, t-shirts, backpacks, face coverings and more.

The new range is scheduled to land this month and is the result of a deal secured by Sesame Workshop’s European licensing agency, Bulldog Licensing. The collection will comprise of 55 pieces.

Boasting a matured 90’s inspired approach, the unisex adult collection features a developed tartan all-over and sleeve blocking print. With a super-soft-touch Sherpa fabric, the pullover and jogger tracksuit sets feature embroidered characters in bright pops of colour, finished with the new signature justhype logo.

HYPE.’s signature camo print is entwined with Sesame Street’s Elmo and Oscar the Grouch on the kidswear loungewear sets. Featuring on-trend embossed panelling, embroidery and piping detail, the children’s collection has a backpack to match each look.

The HYPE. x Sesame Street reusable bottles are ideal whether for pick-me-up hot chocolates or cool drinks, as the bottle will keep beverages at the perfect temperature for longer.

Vicky Hill, licensing director, Bulldog Licensing, said: “The HYPE. collection embodies the fun and vibrant energy of Sesame Street and its characters and will be the perfect addition to the wardrobes of fans young and old.”

The collection launches at www.justhype.com and selected retailers worldwide.

Lisle Licensing named UK and Ireland licensing agent for Planeta Junior’s pre-school IP Milo

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Lisle Licensing has signed a new deal with Planeta Junior to promote and represent the pre-school property, Milo across the UK and Ireland. The deal will see Lisle’s initial focus land on toys, publishing, apparel, and dress up ranges.

A co-production between Planeta Junior and the indie family producer, Fourth Wall Animation, Milo will launch to UK screens this spring via Channel 5’s Milkshake.

Through this new partnership Milo now joins Lisle Licensing’s exclusive portfolio, which includes major kids brands like Gormiti, 44 Cats, Masha and the Bear, and Superzings.

Milo is described as a warm, funny pre-school series made up of 52 11 minute episodes about an adventurous five-year old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations, introducing little ones to a variety of professions.

Milo’s world celebrates vocations such as Delivery Workers, Explorers; Nurses as well as Astronauts – every vocation is shown in a positive light so kids feel they can grow up to be anything they want to be. 

Moonbug’s CoComelon joins Poetic Brands growing children’s and baby wear portfolio

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The popular pre-school property, CoComelon is stepping into the baby and children’s wear market thanks to a new partnership between Poetic Brands and Moonbug Entertainment.

In a deal brokered by the brand’s EMEA licensing agent, The Point. 1888, Poetic Brands will develop and launch a collection spanning children’s daywear, outerwear, and swimwear, along with towels, winter accessories, and sleeping bags. The new range will focus on the bright, playful, nursery-rhyme singing characters of CoComelon.

The consumer products programme for the property recently kicked off when Jazwares launched a toy line incorporating plush, role-play, vehicles and mini-figures.         

Anne Bradford, director, Poetic Brands, said: “From day one, it’s been important to ensure that every brand that we sign has an angle that is truly unique. CoComelon has an incredible global audience and massive brand adoption, creating a huge opportunity for retailers to engage with.  

“As soon as we discussed CoComelon with The Point.1888, we knew that this was perfect for us, and it is completely new to the apparel market. This will give us the opportunity to create ranges that will provide everything a preschooler needs from their t-shirts and sweats right through to their puddle suits and jackets. With its core engagement of one to four-year-olds, this is a fabulous new opportunity for retail.”

Becky Langer, senior commercial manager, Soft Goods at The Point.1888, added: “The brand has had such incredible digital success and we wanted to make sure that our licensing programme would enable fans to get enjoyment from it even while away from the TV or iPad.

“We’re thrilled to be in a position to announce this partnership and cannot wait to see the reaction from Cocomelon’s growing audience to the new product range.”