The children’s interactive and digital experience specialist, Weyo, has teamed with Sesame Workshop to develop a new mobil app that transports preschoolers into the world of Sesame Street. Called Sesame Street Yourself, the app launches on September 30 this year, landing just in time for Sesame Street’s 50th anniversary. The …
Read More »Wallace & Gromit immersive content on the way as Government invests in AR and VR technologies
Wallace and Gromit creators, Aardman has now joined a government-backed consortium of entertainment companies to explore the technologies of augmented (AR) and virtual reality (VR). The studio has teamed up with Tiny Rebel Games, Potato, Sugar Creative and the University of South Wales to develop immersive Wallace & Gromit content. …
Read More »The Gruffalo AR experience heads Down Under in new nature trail campaign
The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …
Read More »Discovery launches new #Mindblown app as its STEM campaign meets AR tech
The #Mindblown app will offer users the opportunity to learn more about five targeted topics of interest – Animals and Dinosaurs, Space and Planets, Humans, Machines and Robotics, and Our Earth.
Read More »Sony launches Spider-Verse Web AR concept ahead of Spider-Man: Into the Spider-Verse animated feature
The AR experience is designed to let users see Spider-Man in AR, where they can take pictures and share them with friends. It has been created by the mixed reality developers 8th Wall and Trigger.
Read More »BLE 2018: Sony is launching a unique new AR mobile game to celebrate 35 years of Ghostbusters
The consumer products division has an extensive licensing programme planned for the now iconic 1984 movie ahead of its milestone year in 2019.
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