The Gruffalo is taking a trip Down Under as Magic Light Pictures’ The Gruffalo Spotters Trail AR app prepares to come to life in Australia for the first time. In a deal brokered by Magic Light’s Australian licensing agency, Merchantwise Licensing, the Gruffalo AR experience will be landing at the …
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The #Mindblown app will offer users the opportunity to learn more about five targeted topics of interest – Animals and Dinosaurs, Space and Planets, Humans, Machines and Robotics, and Our Earth.
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The AR experience is designed to let users see Spider-Man in AR, where they can take pictures and share them with friends. It has been created by the mixed reality developers 8th Wall and Trigger.
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The consumer products division has an extensive licensing programme planned for the now iconic 1984 movie ahead of its milestone year in 2019.
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