Tag Archives: Arsenal

TSBA Group secures adidas and Arsenal collaboration with Transport for London

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adidas and Arsenal have today launched a collection in collaboration with Transport for London (TfL) to celebrate the historic connection between the football club and the London Underground. The collaboration was brokered by TSBA Group, TfL’s global licensing agent.

Available from today, the range celebrates Arsenal station – the only Underground station to be named after a football club, following its change from Gillespie Road in 1932.

The collection is inspired by the seat pattern or “moquette” that appears on the Piccadilly line trains that run through Arsenal Tube station and the bold and disruptive all-over print is seen on the prematch jersey and warm top, which the players will wear to warm up in ahead of games between now and the end of the season.

There are five pieces in the range, which also includes a youth jersey – matching the adult shirts – as well as a reversible padded vest and pant, both of which have navy base colour and subtle Arsenal Tube station sign-off.

Julie Dixon, Head of Customer Information, Design & Partnerships at Transport for London (TfL), says: “It’s been great to collaborate with adidas and Arsenal on this new pre-match range, which reflects our iconic Piccadilly line moquette. Arsenal Tube station has had a deep relationship with the football club for almost 90 years and for staff and fans alike – there is nothing quite like the atmosphere and excitement on a match day. We look forward to seeing fans around the world wearing this eye-catching new pre-match range.”

As part of the campaign, adidas has also teamed up with London-based artist and Arsenal fan Reuben Dangoor to create and design a special, limited-edition Oyster card.

Consumers can have the chance of claiming the card, which is pre-loaded with £15, by purchasing an article in the range via the adidas app. There is also a chance to win one via a first-come-first-served free to enter opportunity to adidas Creator Club members.

The range will be available across adidas.com, in store as well as at Arsenal official club stores and selected retailers.

For the chance to claim a bespoke Reuben Dangoor designed Oyster Card, visit adidas.co.uk/adidasapp.

For further information on the TfL brand, contact enquiries@tsbagroup.com

WildBrain CPLG signs Middle East and North Africa deals for Arsenal, FC Barcelona, Juventus, Liverpool, and Man City

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 WildBrain CPLG has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the European football clubs the agency represents in the market: Arsenal, FC Barcelona, Juventus, Liverpool FC, and Manchester City.

For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail licensing deal with the fashion retailer RIVA that will see a line of apparel and accessories hit stores across the region.

Meanwhile, Andy Enterprises is now on board for an apparel and accessories range across Arsenal and Liverpool FC; Trucare is launching bedding and homewares across FC Barcelona and Manchester City; and ESAL is creating footballs for FC Barcelona and Liverpool FC.

Further partners secured include Hollywood Magic for FC Barcelona and Manchester City apparel ranges, and Sun CE for back-to-school products across all five clubs.

Roberto Pallottini, licensing manager at WildBrain CPLG MENA, said: “Football continues to be the most popular sport across the Middle East and North Africa and is also a significant trend at retail.

“We are proud to welcome these partners to the local licensing programmes for these internationally renowned European football clubs and to create lifestyle-focused products for the brands in the region.”

Arsenal teams with Mudita Sports to launch GO And Learn with Arsenal app

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Arsenal FC has teamed up with Mudita Sports to launch its free-to-access officially licensed English language learning app, GO And Learn with Arsenal.

The launch has been engineered to provide supporters around the world with a platform through which they can provide homeschooling for kids currently handling school closures amid the coronavirus pandemic.

Arsenal supporters were given the chance to sign up for a one month free subscription to the GO And Learn with Arsenal app, currently available in French, Spanish, and Arabic. The app is the first to connect English language learning with official player content and exclusively features players from Arsenal’s men’s and women’s teams with interactive content and player-challenge games.

While Arsenal in the Community is providing free educational resources domestically, access to GO And Learn with Arsenal will ensure that the club’s global fanbase is also supported through this time.

“For over 35 years, Arsenal in the Community has been using the power of the Arsenal name to positively impact the lives of young people,” commented Alan Sefton MBE, head of Arsenal in the Community.

“More than 5,000 individuals a week regularly access our sport, social and education programmes, including our award-winning Arsenal Double Club Languages programme, which combines football and the learning of French, German and Spanish.

“It is brilliant that during this challenging time our global fanbase will also be able to feel the positive impact of combining a love of Arsenal with learning English through GO And Learn with Arsenal.”

Grounded in educational theory, the app uses the ‘Accelerated Learning Cycle’ model developed by renowned educationalist Alistair Smith. Based on cognitive science, this has been successfully used by the English FA and other organisations over the past 20 years.

“Science shows us how to improve the chances of recall through structured practice, spaced rehearsals and short tests,” commented Alistair Smith, director of learning, Mudita Sports.

“The GO And Learn app is a winner because it starts from an understanding of the process of learning. It links learning, fun and football.”

GO And Learn with Arsenal is free to download on the App Store and will be available on Android soon, with additional languages added over the coming months.

Once fans have enjoyed their one-month free trial they will automatically enrol into the paid monthly subscription of £3.99 a month. The app will send notifications to alert users that they are approaching the end of the free period and they can unsubscribe at that point should they wish.