Tag Archives: Ascot Racecourse

Royal Ascot launches its first online shop and lines up new premium British brand partnerships

Ascot Racecourse has launched a suite of new licensed product collections for 2021, with a selection of premium British brands and its first online shop through a flurry of deals brokered by IMG. In a landmark moment for the racecourse, The Ascot Shop was launched in April and represents Ascot’s first …

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Ascot Racecourse renews its global licensing partnership with IMG

Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with IMG through to 2025. Since being appointed in 2016, IMG has curated a robust year-round licensing programme for the iconic racecourse. Highlights of the brand collaborations and products inspired by the 309-year-old racecourse and its flagship racing …

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