The UK toy retail chain, The Entertainer is moving into the supermarket giant, Asda, as part of the grocer’s ‘test and learn’ partnership strategy. The move will see The Entertainer turn the toy aisles of five of Asda’s UK stores into branded concessions from early next year. Under the terms …
Read More »The Original Stormtrooper is marching on the grocery aisle courtesy of Golden Goose
The Original Stormtrooper is marching on the grocery aisles of the UK’s biggest retailers, thanks to an army of new partnerships and launches for Shepperton Design Studio’s IP courtesy of Golden Goose. Leading the line up is the Original Stormtrooper celebration cake from BBF, launching in Asda on October 14 …
Read More »Sainsbury’s and Asda open £10bn merger discussions
A deal between the UK’s second and third largest supermarket chains would create a new group with huge share of the market in food, clothing, household goods and toy retailing.
Read More »eOne, Asda and Character Options come together for special Peppa Pig advent calendar
Developed by Jazwares and distributed by Character Options, the new launch offers Peppa fans the chance to countdown down the days to Christmas by revealing a surprise toy each day.
Read More »Character World readies raft of new adult licensed bedding
The licenses collection feature characters from Star Wars, the Marvel franchise, My Little Pony and Care Bears.
Read More »Pokémon teams with Asda for first FSDU promotion
New FSDUs will feature products from TOMY and the Pokémon Trading Card Game.
Read More »Brands are failing to tap into £1.2 trillion Muslim lifestyle sector, says MLE Connect
The UK is now seen as a key market for the Muslim consumer lifestyle market.
Read More »eOne’s Peppa Pig to take over Asda’s annual Baby and Toddler retail event
Beginning on March 26th, shoppers will be able to get their hands on promotional goods and take part in in-store and online events.
Read More »Asda and Claire’s Accessories join BLE’s Retail Mentoring Programme
Blackpool Pleasure Beach Limited, Claire’s Accessories, Lloyds Pharmacy, Matalan and Stanfords have joined in the six-month programme.
Read More »eOne and George at Asda launch Mother’s Day Mummy Pig clothing
A new line of Mummy Pig pyjamas and socks have launched both online and in stores.
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