Tag Archives: Asembl

Asembl to represent Perfetti Van Melle across Australia and New Zealand

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Asembl is now representing Perfetti Van Melle’s licensing interests across Australia and New Zealand and will develop strategic licensing opportunities for the company’s Chupa Chups and Mentos brands in new food and non-food categories.  

Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionery. Its products and brands are enjoyed in over 150 countries.

Kickstarting the many licensing interests for Chupa Chups is an ongoing partnership with one of Australia’s oldest family-owned and operated dairy companies, Bulla Dairy Foods.

First to launch in the partnership between the two brands is a Strawberry & Cream flavoured ice-cream cone – Bulla Dairy Foods’ homage to the global bestseller Chupa Chups lollipop. Brought to life in ice cream form for the first time in Australia, the Strawberry & Cream ice-cream cone features a strawberry and vanilla ice-cream flavour with crushed candy and a strawberry sauce drizzled throughout and on top.

“It is incredibly exciting to partner with a global brand synonymous with such fun and excitement. We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” says Bulla’s Head of Marketing, Andrew Noisette.

“We are excited to see our iconic Strawberry & Cream lollipop come to life in an ice cream format. It is sure to surprise and delight Australian Chupa Chups fans,” says Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle.

Asembl Managing Director, Justin Watson, adds: “We are thrilled to be adding Perfetti Van Melle to our growing brand extension agency – and of course to be launching a Strawberry & Cream ice-cream with Bulla Dairy Foods that honours the global bestselling lollipop. For Australian fans of Chupa Chups and Bulla Dairy Foods, this licensing partnership is really an ice-cream dream come true.”

Chupa Chups Strawberry & Cream cone 4pk (RRP $8.50) is now available through Independent Grocers nationwide and Woolworths from 2 May with a vibrant point of sale activation as well as strong social media campaign.

 

 

Asembl announces appointment of Wendy Garth as Brand & Licensing Director – Design

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Australia’s leading design, lifestyle and FMCG licensed brand extension agency Asembl has today announced the appointment of Wendy Garth to the newly created position of Brand & Licensing Director – Design. Wendy will drive the development of the agency’s ‘Fashion and Design’ division, which launches with the global representation of Australian artist and whimsical creative collaborator Fleur Harris, and will bring with her over 20 years as a noteworthy leader in the creative, design, fashion, and licensing industries.

With a distinguished history of working for high profile clients and global brands with Warner Bros for 13 years, Wendy has extensive experience driving revenue and engagement across retail channels, digital platforms and consumer experiences.

In her role for Asembl, Wendy will steer the development of Fleur Harris’ intricate and magical designs into new product categories while also strategically extending and catapulting Fleur’s footprint around the world. Wendy will continue to build upon Fleur’s growing fan base internationally and as Asembl continues to grow and expand its fashion and design space, she will manage upcoming client licensing initiatives locally and globally.

Fleur Harris is fast earning a global reputation with her collaboration with luxury Australian childrenswear label Tutu Du Monde, launching this month in international retailers including Saks Fifth Avenue, Harrods, Neiman Marcus and Bloomingdales. The Fleur Harris brand is enjoying great home-grown success in Australia with highly successful collaborations with homewares retailer Adairs and Jimmy Cricket wallpapers.

“I am thrilled to announce the appointment of Wendy Garth to Brand & Licensing Director – Design,” says Asembl Managing Director, Justin Watson. “Wendy boasts enviable experience across design, creative and licensing which makes her an extremely valuable addition to our Asembl team.  As we enter our sixth year specialising in fashion, lifestyle and FMCG licensed brand extensions, I am excited to be adding Fleur Harris to our client portfolio.  As a much-loved artist and creator of wonder and whimsy, Fleur Harris as a brand lends itself to incredible local and international licensing opportunities and we very much look forward to seeing Fleur’s work across new product categories and building her licensed opportunities across the world.”

 

Asembl strikes up Unilever Australia and Cotton On partnership for Streets ice cream apparel

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A selection of Unilever Australia’s best-loved ice cream brands, including Golden Gaytime, Bubble O’ Bill, Paddle Pop, and Splice, are entering the fashion aisles thanks to a new partnership with Australia’s largest global retailer, Cotton On.

Under the deal, Cotton On will launch a collection of summer fashion items for men and women. The partnership was forged by Asembl, the brand extension agency for Unilever Australia.

The Cotton On x Streets collection includes t-shirts and singlets for him and her, summer accessories including towels and flip flops, and sleepwear.

“We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia. Nothing says summer more than Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice so what better way to enjoy your favourite ice-cream brands than with tees, singlets and accessories from Cotton On,” said Unilever Australia brand manager, Samantha Jarmul.

“We are thrilled with this deal Asembl has brokered for us and can’t wait for further new category product roll-outs throughout this year to continue to deliver what our fans have asked for.”

Asembl managing director, Justin Watson, added: “The Streets ice-cream brand is synonymous with an Australian summer, so we are thrilled to be partnering this much-loved Unilever Australia brand with local retailer favourite, Cotton On.

With Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice branded apparel and accessories for him and her, this range is guaranteed to be incredibly popular with Australians of all ages.”

Shop the range from January 4 2021 in Cotton On Australia stores or online at cottonon.com

Asembl pairs Diageo’s Bundaberg Rum with Harry’s Ice Cream for frozen desserts across Australia

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The Australian fashion, lifestyle, and FMCG licensing agency, Asembl has brokered a new partnership between Diageo’s Bundaberg Rum and Harry’s Ice Cream for a range of summer frozen desserts.

Bundaberg Rum Ice Cream Rum and Raisin and Bundaberg Rum Ice Cream Pineapple Coconut Rum have already proven to be a retail success, having been stocked on shelves throughout the past summer across IGA Queensland stores in Australia.

Bundaberg Rum marketing manager, Karl Roche, said: “The growth of our local licensing program into new retail categories continues to strengthen our consumer offering and Bundaberg Rum’s popularity in the market. We’re always looking for ways to innovate that stay true to our brand and this latest collaboration with Harry’s Ice Cream gave our Bundy Rum consumers a new way to enjoy the flavour of their favourite Australian rum.”

Asembl managing director, Justin Watson, added: “We are pleased to see this partnership has been a resounding success in retail across Queensland.  This latest collaboration is one of many strategic partnerships we have in our domestic licensing program for Bundaberg Rum as we concentrate on extending the brand in retail and delivering new taste sensations for fans of the iconic Australian rum brand.”

Harry & Larry’s owner, Lawrence Harris, said: “Consumers are always looking for innovative and new ice cream products and with the popularity of Bundaberg Rum, we knew that this would be the perfect frozen dessert for summer. Bundaberg Rum has successfully continued to extend their brand into other products, and we’re delighted that consumers have had the opportunity to enjoy these rum flavoured Australian dairy ice cream varieties from Harry’s Ice Cream Co.”

The range was crafted for adults who like to indulge – the Bundaberg Rum Ice Cream Rum and Raisin flavour is complex and smooth with plump raisins and the Bundaberg Rum Ice Cream Pineapple Coconut Rum serves up a delicious tropical pineapple ripple.

Diageo is a recognised global drinks producer with a portfolio of world-famous brands including Bundaberg Rum, Johnnie Walker, Smirnoff, Captain Morgan, Lagavulin, Talisker, and The Singleton whiskies.

Its products are currently sold in more than 180 countries around the world.