Tag Archives: asterix

The iconic comic book and movie character Asterix is getting a Playmobil makeover via a new partnership between the toymaker and the Asterix brand owner, Les Editions Albert Rene. Under the partnership, a series of play-sets will be developed, marking the first time that Asterix and his sidekick Obelix have …

The popular comic book series, Asterix, is moving to a new home with the Little, Brown Book Group’s imprint, Sphere following a deal that will see the team take over the publishing of all Asterix titles from Hachette Children’s Group from this July. The deal will include all 38 albums …

Asterix has marked 2020 as a year ‘of unparalleled’ success during which its latest album, The Chieftain’s Daughter sold more than five million copes around the world, hitting a new record for an Asterix album since the series takeover in 2013. Meanwhile, the illustrated album Le Menhir d’Or, published in …

The French comic book artist and scriptwriter, Albert Uderzo, known for his work on the popular Asterix title, has died at the age of 92, his family told the French news agency AFP this week. The news outlet quoted Uderzo’s son-in-law, saying: “He died in his sleep at his home …

The Asterix in Britain: Life and Work of René Goscinny celebrates the life and career of the best-selling Asterix creator.

The new adventures, penned by Jean-Yves Ferri and Didier Conrad, promises an action-packed return, according to the latest sneak peek of the cartoon strip.

With plans to look at more Pan European partnerships for the Asterix brand, the property looks set to reach more markets in the future. Here, Ian Downes, MD of Start Licensing, talks working with Underground Toys and expanding into apparel with retailer Primark.

"We have some new licensees in the pipeline and the recent activity around the new album has renewed interest in Asterix," said Start Licensing's Ian Downes.

The new comic strip album starring the iconic French character will hit retailers across the globe from October 22nd.

Agent will look after brand in Greece and Cyprus.