Tag Archives: athleisure

Buffbunny collaborates with TikTok star Nancy Gonzalez for size-inclusive Journey Collection

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Influencer-founded activewear company Buffbunny has collaborated with TikTok sensation Nancy Gonzalez for its size-inclusive Journey Collection.

The collection is Buffbunny’s first inspired by an athlete. A spokesperson said: “Nancy helped every step of the way to make the designs come to life with her vision, and the playful colours, patterns and silhouettes of the collection were chosen to reflect her bubbly personality.

“It was important to her to include pieces that make her feel confident and comfortable at the gym and in everyday life. The collection is truly about embracing your own path and loving every step in your journey. It is up to us which paths we take, what we look back on, and what we look forward to.”

The size-inclusive collection pieces range range from US $40-70 in sizes XXS – XXXL.

Adidas unites with Peloton for apparel capsule celebrating the digital fitness community

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Adidas has unveiled its latest apparel capsule with ongoing international partner Peloton, designed to celebrate the global fitness community.

The collection has been made in part with recycled materials and is crafted with signature adidas performance technology that supports workouts across fitness disciplines, from cycling, to running, strength, yoga and more.

In a nod to the digital connection found through the Peloton fitness platform, the performance pieces take cues from Peloton graphics and icons, including dot textures with arrows evoking movement and progress.

Alongside the performance garments, the drop offers lifestyle apparel for pre- and post-workout activities, crafted with comfort in mind.

The activewear is available in inclusive sizing as well as offering a range of men’s, women’s, and all-gender pieces.

“As home fitness continues to grow, the importance of connectivity to a fitness coach and a fitness community is a must,” says Aimee Arana, General Manager, Global Training at adidas. “This was the inspiration for this new adidas x Peloton collection – featuring digitised graphics that celebrate the digital connection between the community and their favourite Peloton instructors. And just because the athletes are working out at home, the capsule still needs to deliver on style and making them look and feel great.

“With the key performance pieces, we have integrated signature adidas technology such as Heat.rdy, which keeps the athlete feeling cool and helps them stay in their zone on the bike or on the mat, so they can finish their workout strong.”

The adidas x Peloton capsule includes tanks, tights, shorts, tees, crewnecks, sports bras, jackets and joggers, available from US$35-$90. The collection can be shopped at adidas.com, apparel.onepeloton.com and select adidas stores throughout the US, Canada, the UK and Germany.

Bravado fires up the fans with Team GB apparel and accessories ahead of Tokyo Olympics

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Bravado, the merchandise and brand management division of Universal Music Group, has secured a deal with Team GB to design and distribute official, branded merchandise ranges to the UK retail market. The launch will coincide with the team’s efforts in the 2020 Olympics this summer in Tokyo.

Fans will be able to show their support of the nation’s Olympians through a ‘multi-layered offering’ that will span both online and in-store, as well as luxury, with high-end capsule collections scheduled to run later this summer. The range will feature athleisure, apparel and accessories boasting never before seen designs.

The 2020 Tokyo Olympic Games will take place in Japan from 23 July until 8 August 2021. Team GB will take part in 40 sports, with over 370 athletes due to represent their country.

Keith Taperell, vice president retail and sales, Bravado UK, said: “We can’t possibly be more passionate and excited about this collaboration. With such a testing year behind us, we look forward to the creativity, optimism and patriotism that accompanies this project. The unity and inspiration the Games conjure the world over, is just what we all need.”

Paul Ellis, head of licensing and retail, Team GB added: “Team GB is delighted to be working with Bravado to tap into their design and retail expertise to excite the fans with great product ranges as the nation get behind the team with the Games set to take place in just under a month.”

More details on individual capsule collections will follow in the coming weeks.

Las Vegas fitness brand Suddora teams up with Emoji for new headband range

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The Las Vegas-based Suddora has partnered with the Emoji – The Iconic Brand for the launch of a range of Emoji branded headbands. The deal was brokered by Retail Monster LLC, the Emoji company’s North American licensing agent.

Suddora has built a reputation for providing a wide variety of high end athletic gear, including wristbands and accessories, as well as a recent expansion into headbands, arm sleeves, towels, hand warmers, and custom designs.

With the Emoji partnership now signed, Suddora believes the company will take to new heights.

Paul Serra of Suddora said: “We are so excited to launch Emoji brand themed headbands. The designs are so fun – our customers will love wearing them both for fitness and fashion.”

Marco Huesges, CEO and founder of The Emoji Company, added: “We couldn’t be more thrilled to team up with Suddora to launch a collection of headbands full of expression. Their headbands are high-quality and specifically designed for an active lifestyle – We’re proud to partner with such a respected company.”

The athleisure wear market has helped fuel a boost to the health and fitness market in recent years. In the space, Suddora has built a reputation for delivering considered lifestyle products that can be worn in the gym or to the grocery store. 

Italy’s dance-inspired lifestyle brand Dimensione Danza appoints Librex as its international licensing agent

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The Italian dance-inspired lifestyle brand, Dimensione Danza , has appointed Librex Ltd as its international licensing agency, as the popular fashion name makes its move for the wider world of licensing in territories including Japan, Poland, Switzerland and key markets in Europe.

Fusing the style and energy that characterizes the art of dance and bringing it into women’s apparel collections across athleisure, dance, fashion, fitness and sport, Dimensione Danza is beginning to break into new markets with its first clothing line for infants and girls sold under the sub-brand Dimensione Danza Sisters.

Additional licensed categories currently include nightwear, underwear, hoisery bags, footwear, and stationery.

Librex’s managing director, Arvin Annia, said: “I am delighted to represent Dimensione Danza and build on the success that the brand has achieved to date. I have a longstanding relationship with the brand owner, A Moda S.p.A, a pioneer in the Italian apparel market.

“They know how to build brands in a meaningful and sustainable way. Their proven expertise in design, marketing and product makes them a really great licensor to represent. I look forward to working very closely with them in establishing an international licensing programme.”

Alessandro Bastagli established the Florence-based A. Moda S.p.A in July 1978 and took the position of Chairman of the Board of Directors, which he still holds today. A. Moda S.p.A. is a subsidiary of Gruppo Finalba S.r.l., a holding company that acquires corporate shares and deals in real-estate investments.

Specializing in clothing and accessories for men, women and children, with special emphasis on sportswear and activewear, A. Moda currently has a portfolio that includes both directly owned brands and those under licensing agreements. The brands produced and marketed by A. Moda over the years include famous names such as Gianni Versace, Gold’s Gym, Neil Pryde, Go Silk, Henry Lehr Jeans, Alpha Industries, Smith’s American, Momo Design, and Police.

Aware of the market’s demands, and working with world-famous in-house and outside designers, A. Moda consistently aims for innovation in styling and graphics, and constant research on materials and special treatments to satisfy the many and changing needs of an increasingly demanding consumer.