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Aurora World welcomes troupe of new YooHoo plush characters as YoHoo to the Rescue takes off globally

The character and content company, Aurora World, has welcomed a troupe of new YooHoo characters to its popular plush line, inspired by the cast of characters from the newly launched 3D animation, YooHoo to the Rescue. The expanded collection of 37 new characters will launch mid 2020 with plush available …

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Aurora World among slew of returning partners for the gifting brand Precious Moments

The gifting and lifestyle brand, Precious Moments, has renewed a slate of long-serving licensees amid a burst of new activity for the IP that spans new partners, new themes, and growth into new product categories. According to Spotlight Licensing, the Precious Moments brand has had a successful past 15 months, …

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Aurora World picks up pan-European plush toy license for BTS and Line Friends’ BT21

Aurora World has been awarded a pan-European plush toy license for BT21, a series of globally revered characters developed by the character brand, Line Friends and the K-Pop sensation, BTS. The agreement was brokered by WildBrain CPLG. The contract, which runs from June 1, 2019 to Dec, 31, 2021, will …

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Aurora World continues international push for YooHoo with Spanish plush partner

The character and content company Aurora World continues to grow the international reach of its YooHoo IP, having secured a new plush partner in Spain. The news arrives as Aurora also details the launch of YooHoo to the Rescue, a co-production with Italy’s Mondo TV, on Spain’s free-to-air children’s TV …

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Aurora World plans multi app game roll out for its hit IP YooHoo

Aurora World has detailed the launch of a number of YooHoo mobile apps for this year to join its already popular line up that spans augmented reality, downloadable colouring books, and more. A number of new applications will launch in winter this year and will be available across a variety …

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Aurora World lands major WHSmiths deal for YooHoo plush lines

Aurora World has secured a major new partnership with the UK retail group WHSmith to bring an expanded cast of YooHoo plush characters to stores across the UK. Characters featured in this new line will be recognised from their starring new roles in the 3D Netflix Original series YooHoo to …

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Aurora World secures month-long John Lewis campaign for Moomin plush

Moomin plush licensee, Aurora World has secured a hot spot area in the flagship John Lewis store in London’s Oxford Street for a Moomin-focused event running for the month of April. The month-long celebration will coincide with the marketing – and launch – of the hotly anticipated new animated series …

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Aurora World details major YooHoo & Friends launch in Japan

Aurora World has detailed the Japanese launch of its new YooHoo plush line, a reboot of its 80million-selling plush sensation. The launch coincides with the arrival of the new 3D Netflix Original series YooHoo to the Rescue. New YooHoo plush toys were launched at two Hamleys stores in major Japanese …

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