Tag Archives: Australia

Van Gogh Museum partners with Australia’s Anthea Crawford to launch 19-piece collection

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The Australian womenswear designer, Anthea Crawford, has partnered with the Van Gogh Museum to launch a limited edition autumn/winter 2021 collection to international retail, thanks to a deal brokered by IMG.

Launched on May 14th, the new line features Vincent van Gogh’s iconic artwork, bold colours, and signature styles in a 19-piece collection of dressed, blouses, t-shirts, trousers, coats, and jackets. The range has been developed in celebration of the 45th anniversary of the Anthea Crawford brand.

The range will be available worldwide from www.antheacrawford.com.au, as well as David Jones and Myer department stores across Australia, with prices ranging from AUD $149 to $699. The first 500 customers to purchase through the Anthea Crawford website will also receive a complimentary ‘Sunflowers’ sketch tote bag.

“It’s our 45th year of Australian style and to celebrate we have collaborated with the Van Gogh Museum in Amsterdam,” said an Anthea Crawford spokesperson. “Timeless beauty, expressive colour and irresistible texture plays have always been central to Anthea’s vision. It’s been a great honour to work so intimately with the priceless masterpieces of Vincent van Gogh, which have inspired us for so many years.”

Mark Minkman, managing director (a.i.), Van Gogh Museum, commented: “We are very proud to collaborate with Anthea Crawford and develop these sophisticated garments together, especially in these challenging times. This partnership enables us to inspire people with the art and heritage of Vincent van Gogh combined with the quality and characteristic prints of Anthea Crawford. Every purchase of this Anthea Crawford x Van Gogh Museum collection supports the work of the Van Gogh Museum in Amsterdam.”

Diana De Jesus, licensing manager, IMG, added: “Vincent van Gogh’s work has become a mainstay of culture and the Van Gogh Museum’s mission is to inspire present and future generations by making it more accessible. We are really excited to see the launch of this collaboration with Anthea Crawford, which perfectly captures the iconic beauty and legacy of Van Gogh’s exceptional prints.”

A portion of proceeds from each purchase will support the work of the Van Gogh Museum which houses more than 200 Vincent van Gogh paintings, 500 drawings, and 700 written documents.

BuzzFeed’s Tasty brand launches kitchen and cookware ranges through Haven Global deal

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Haven Global has detailed the launch of a new range of cookware and kitchenware inspired by and themed around BuzzFeed’s own popular food brand, Tasty into Big W stores from today.

The line of kitchen products aims to bring the fun, ease and accessibility of Tasty’s signature recipe videos to consumers across Australia. The Tasty-branded cookware line includes 28 products ranging from non-stick cookware and bakeware to kitchen gadgets and accessories.

Matt Drinkwater, head of international at BuzzFeed said: “There is no better way for Tasty fans to prepare delicious recipes at home than with our bright and beautiful cookware range. We’re so proud to partner with Big W to bring the line to a broad audience of beginner and more experienced cooks alike. Together we’re making cooking more fun.”

The Tasty cookware line features bright colours and includes the tools necessary to prepare Tasty’s portfolio of recipes. The line features non-stick forged aluminium cookware, non-stick metal bakeware with silicone handle inserts, emoji cookie cutters, silicone head utensils and soft grip gadgets.

BuzzFeed research shows that two out of three Tasty fans have made a Tasty recipe, using its bank of videos as guidance. The kitchen line is the same range as is used in Tasty’s library of videos and was designed and developed with the Tasty fan in mind.

Tom Punch, managing director of Haven Global, who facilitated the deal, added: “We are delighted we are to be working with BuzzFeed to bring the iconic Tasty brand to the Australian market. This launch reflects the huge shift in how millennials are consuming media along with the brand recognition that online content can offer for consumer products.

“There is so much potential for many more partnerships and categories to come – keep an eye out for this fabulous brand as we further expand into food aisles and more in the coming months.”

The Tasty line of kitchen products is licensed and manufactured by Fackelmann.

CEO of Fackelmann Housewares Australia, Mark Batson, said: “We are thrilled to be the product partner for the launch of Tasty into the Australian market. The new range of millennial focused kitchenware products includes solutions for all stages of meal preparation from knives to bakeware to frying pans.

“All, of course, have been designed to be insta-friendly with bold colours across the range and perfect for recreating the Tasty recipes we see online.”

Tasty reaches over 325 million people globally and can be viewed across social platforms including Facebook, YouTube and TikTok; through Tasty.co and the Tasty app.

The growing Tasty portfolio includes additional brands Proper Tasty, Tasty Demais, Tasty Miam, Einfach Tasty, Tasty Japan, Bien Tasty, Tasty Vegetarian, Tasty Grill, and Tasty Jr.